Global performance marketing company Matomy Media Group has acquired Florida based mobile affiliate network MobAff. Founded in 2011, MobAff works with advertisers and affiliate networks to help them generate and deliver leads and acquire customers. Terms of the deal were not disclosed.
MobAff will be integrated within MediaWhiz, a North American performance marketing agency acquired by MATOMY earlier this year. MobAff founder Alexander Tsatkin, along with other members of the company, will relocate to MediaWhiz’s New York City headquarters. MobAff’s proprietary mobile marketing technology will be integrated into MediaWhiz’s affiliate network.
“MobAff’s mobile optimization technology and strong expertise in mobile affiliate marketing will be a huge asset to MediaWhiz’s growing mobile performance marketing practice,” said Ofer Druker, CEO of Matomy Media Group. “We are impressed by MobAff’s strong presence with advertisers and affiliates, as well as the technological solutions it has developed. I am confident that this acquisition will benefit the MATOMY and MediaWhiz customer bases, offering our advertisers and affiliates cutting-edge technologies – alongside other performance marketing products we have developed – as well as greater audience reach and effective results in their mobile advertising campaigns.”
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