Grey to acquire advertising and communications company The Volcano Group in South Africa

wppWPP’s wholly-owned operating company Grey, the global marketing communications agency, has agreed to acquire a majority stake in The Volcano Group, a leading South African advertising and communications company. Following acquisition, The Volcano Group will rebrand as Grey Africa.

Founded in 1994 in Johannesburg, Volcano provides integrated marketing services covering traditional and digital advertising, PR, insight and social. Clients include Procter & Gamble, First National Bank, Sony and Consol Glass.

Volcano’s unaudited consolidated revenues for the year ended 31 May 2013 were approximately ZAR 61 million, with gross assets at the same date of approximately ZAR 26 million.

UK, London & South Africa, Johannesburg

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