Fusion Corporate Partners

Dealer Media Group has acquired Tom Park Results Marketing, an Austin, Texas-based advertising and marketing firm . Terms of the deal were not disclosed.

“I’ve worked with Tom for many years and we are glad to now have Tom Park Results Marketing, LLC under our expanding umbrella. I’m confident that our combined years of expertise in the automotive industry along with our combined network of clients will result in accelerated growth for all parties involved,” said Joe Courrege, President & Chief Executive Officer of Dealer Media Group, Inc.

Tom Park will continue in his role as President of Tom Park Results Marketing and will also serve on the Advisory Board of parent company Dealer Media Group.

USA, Plano, TX

E+M Advertising, an integrated brand response marketing agency based in New York, is merging with Piazza Advertising, a full service advertising agency with capabilities in social commerce, mobile commerce, merchandising advergaming, QR codes and augmented reality.

“Piazza Advertising has had great experience doing innovative things to drive brand awareness and create brand fans, such as augmented reality, and I’m very enthusiastic that we will have the chance to incorporate their talents into our existing work,” saidMichael Medico, CEO of E+M Advertising.  “The combined team will provide great technology offerings to our clients, especially in digital and integrated media, which will lead to some really creative projects in the future.”

“Piazza is excited to be joining E+M Advertising and the new opportunities it presents to our company and client base,” saidHope Fulgham, CEO of Piazza Advertising.  “Supported by the resources and momentum of E+M Advertising, we will be able to offer our clients a new level of marketing excellence and collaboration.”

Under the terms of the merger, Hope Fulgham will be assuming the role of Chief Marketing Officer for E+M Advertising.

USA, New York

ClearOne, a global communications and entertainment solutions company, has acquired MagicBox, Inc. The acquisition is a part of the company’s broader strategy to capitalise on emerging market opportunities as audio video, information technology, unified communications and traditional digital signage converge to meet enterprise and commercial multimedia needs.

“The combined expertise of the two companies brings to the market, the only complete, end-to-end digital signage content management and IP streaming solution,” said Zee Hakimoglu, Chairman and CEO of ClearOne. “The MagicBox content management and control technology and their industry leading database integration software are the perfect compliments to ClearOne’s StreamNet™ systems.”

Privately-held MagicBox, headquartered in Corvallis, Oregon and founded in 1995, designs, develops and markets a variety of hardware and software solutions to deliver digital content and information to digital displays.

“MagicBox and ClearOne have complementary products for a broad spectrum of applications,” said Tom Searcy, founder of MagicBox. “One of the single-most challenging requirements for any digital signage provider is the ability to distribute content over a wide-area network while maintaining control and scheduling alignment. StreamNet technology delivers low-latency HD distribution over IP which is a perfect fit with MagicBox’s content creation, scheduling, database integration and digital signage domain expertise.”

The acquisition presents both companies with new global market opportunities and accelerated product development. It also brings economies of scale to MagicBox, which will be leveraged to execute go-to-market strategies.

USA, Salt Lake City, UT

Webtrends has acquired real-time analytics company Reinvigorate from Media Temple Ventures. Terms of the deal were not disclosed.

“As the leader in unified analytics, we are always evaluating the market to ensure we are providing our clients with the most comprehensive and robust product offering available,” said Alex Yoder, CEO, Webtrends. “With the acquisition of Reinvigorate, and the addition of real-time analytics capabilities to our portfolio, we are once again leading the pack in breadth of product. In addition, we’re adding a talented team led by Sean McNamara that has rich experience in digital analytics and product development.”

Webtrends will continue to offer the Reinvigorate solution to existing Reinvigorate customers.

USA, Portland, OR & Culver City, CA

Mobile marketing company Augme Technologies is to acquire the assets and the business of Hipcricket, a fellow mobile marketing  firm headquartered near Seattle, Washington. The acquisition is expected to close at the end of August 2011. The purchase price of $44.5 million will be comprised of $6 million in cash and $38.5 million in Augme common stock. In addition, the transaction calls for a twelve-month earn-out payment valued at up to an additional $27.5 million, which may be paid in cash or stock at Augme’s discretion provided that the transaction remains a tax-free reorganization.

On closing of the acquisition, Augme expects to hire all of Hipcricket’s employees and the current Hipcricket team will continue to service Hipcricket’s business. The combined companies’ client roster is expected to include over 300 customers.

“The agreement to acquire the assets of Hipcricket follows our previously announced acquisition of JAGTAG, which was completed on July 22, 2011,” noted Paul Arena, Chief Executive Officer of Augme Technologies, Inc. “We expect the complementary resources of Augme, JAGTAG and Hipcricket, when combined, will allow Augme to provide the most powerful best-of-breed mobile marketing solutions to global brand name leaders, backed by strong intellectual property portfolios, including patented technology and software-as-a-service, (“SaaS”) technology platforms.”

USA, New York, NY & Seattle, WA