Genpact is to acquire EmPower Research, an integrated media and business research company with strong capabilities in social media research, media monitoring and measurement. Closing is expected by the end of the month. Terms of the deal are not disclosed.
EmPower Research provides a range of services including social and traditional media monitoring and measurement, event impact research, brand tracking, and data management. The services of EmPower Research are used by some of the largest pharmaceutical companies, PR agencies, technology firms, and consumer packaged goods (CPG) companies in the world.
“EmPower Research is a fantastic fit for our business, with numerous cross-sell opportunities particularly in the pharmaceutical and CPG industries,” said Tiger Tyagarajan, President and CEO, Genpact.
EmPower Research has approximately 360 employees based in New York, Bangalore, Cincinnati, New Jersey, San Francisco, and London.
EmPower Research was jointly represented by The Jordan, Edmiston Group, Inc. (JEGI) and India based Veda Corporate Advisors Pvt. Ltd.
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