The SkiReport website will be merged with the OnTheSnow website for the winter 2011-2012 season, which will augment OnTheSnow’s 9.6 million annual unique visitors to more than 12 million. The acquisition increases Mountain News Corporation’s installed mobile application base in North America from 85,000 to 945,000, a 10- times increase.
The SkiReport mobile platform consists of an iPhone and Android application that has generated 860,000 downloads and an estimated 54 million in screen impressions for last ski and snowboard season.
“This acquisition positions us well to take advantage of the strong growth we are seeing in mobile platforms around the world,” said Dyer. “The SkiReport mobile user base coupled with our powerful online portal instantly makes OnTheSnow the market share leader in reaching skiers and snowboarders through all channels in North America, creating both a terrific user experience and an excellent opportunity for our advertising partners.”
The SkiReport mobile app will become the default application for OnTheSnow and Dyer plans to integrate user-generated snow reports into OnTheSnow’s web site for this winter season. Going forward Mountain News will be providing the snow reports for the SkiReport mobile app, replacing the reports provided by SnoCountry Mountain Reports.
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