Digital media company Populis is acquiring Berlin-based mokono for €8.2 million. mokono is Germany’s largest blog network and one of Europe’s leading blog communities, a pioneer in social media advertising.
Vasco Sommer-Nunes and Florian Wilken, Co-founders and Managing Directors of mokono, will continue to manage the company’s operations and staff from its headquarters in Berlin.
The acquisition adds blog networks across 13 European countries and Canada adding 14 million unique monthly users across its 700,000 registered blogs to Populis’s network of online media properties. Included in the deal are http://www.blog.co.uk and http://www.blog.de.
Included in the acquisition is mokono’s social advertising platform, which provides advertisers with a single access to a wide range of premium and highly-customisable social advertising solutions such as social ads, videoseeding or product reviews across the mokono network and its affiliated blog portals.
‘We are delighted to welcome mokono to the Populis Group. The strategic acquisition reinforces Populis’s leadership in the production of multilingual vertical content and greatly increases its presence in key European markets such as Germany and the UK,’ said Luca Ascani, Co-Founder and Chairman of Populis.
UK, London & Germany, Berlin