Batanga is acquiring two Latin American online media companies, Adfunky and I-Network. The new acquisitions will exponentially increase the company’s audience and publishing partners in the US, Mexico and Latin America as well as provide its existing sales organization with value-added product offerings for marketers looking to reach Hispanic consumers online. Headquartered in Miami, regional offices are located in Mexico City, Bogota and Buenos Aires as well as sales offices in nineteen cities throughout the globe. GroupArgent represented Adfunky and I-Network in the transaction and acted as their exclusive financial advisors.
Batanga, Inc. is now the largest independent digital media company serving U.S. Hispanic and Latin American markets. By leveraging investments in technology, product and content, Batanga, Inc. creates significant value for its advertisers and publishers in both markets. These acquisitions represent a major commitment by Batanga, Inc. to the Hispanic online market.
“For almost twelve years, Batanga has consistently delivered the U.S. Hispanic online audience to hundreds of advertisers. These acquisitions will allow us to grow our U.S. Hispanic business as well as deliver audiences in some of the fastest growing emerging online markets in the world,” said Rafael Urbina, Chairman and CEO, Batanga, Inc. “Our commitment to the U.S. Hispanic online market has never been stronger and we are now poised to offer the same quality products throughout Mexicoand Latin America.”
Based in Argentina, Adfunky is a fast growing ad network and digital media company founded by Internet veterans to boost the results of advertisers, agencies and publishers. “Uniting Adfunky’s audience and expertise, both in the U.S. and abroad, with Batanga’s sophisticated products will create impactful opportunities for advertisers,” said Mariano Burstein, Co-Founder, Adfunky. “We are thrilled to be part of such an innovative team,” echoed Matias Charas, Co-Founder, Adfunky. “Collectively, we have much more insight and understand Hispanics online better than anyone else.”
I-Network, a Bogota-based online marketing company, is a clear leader in the markets it operates in. “We are eager to join forces with Batanga and work alongside U.S. marketers looking to reach a Latin American audience,” said Juan Carlos Samper, CEO, I-Network. “As the marketplace continues to evolve, Batanga is ready to deliver the Latin consumer in the U.S. and abroad.”
USA, Miami, FL & Colombia, Bogata & Argentina