GreyPossible acquires the business of Media Republic in The Netherlands

wppWPP has announced that GreyPOSSIBLE, the strategic partnership between WPP’s wholly owned businesses, advertising and marketing network Grey EMEA, and global interactive marketing agency POSSIBLE Worldwide, has acquired the business and assets of MR Development BV a creative digital marketing company in The Netherlands.

Media Republic will become part of GreyPOSSIBLE Benelux, formed in 2013 by the merger of Grey’s Amsterdam and Brussels operations with Possible Amsterdam.

Established in 2002, and based in Amsterdam, Media Republic’s clients include APG, Axe, de Bijenkorf, Bugaboo, DSM, Miele and Philips. Media Republic’s revenues for the year ended 31 December 2012 was US$1.7 million with gross assets at the same date of US$582,000. The terms of the deal were not disclosed.

UK, London & The Netherlands, Amsterdam

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