Addison acquires majority stake in digital corporate communications agency, The Group, in the UK

WPP‘s wholly-owned company Addison Corporate Marketing Limited, a corporate communications agency, has acquired a majority stake in Emaxol Limited, the holding company of IR Group Limited, an online corporate communications agency. The combined business will trade as Addison Group. The terms of the deal were not disclosed.

Founded in London in 1991 by Mark Hill, The Group employs 65 people and specialises in designing, building, hosting and developing corporate websites and digital consulting services. Clients include Tesco, BG Group, Centrica, Kingfisher, InterContinental Hotels Group, Tullow Oil, Cairn Energy, Petrofac and Rexam.

The Group’s consolidated unaudited revenues for the year ended 31 July 2013 were £5.9 million, with gross assets of £5.1 million as at the same date.

UK, London

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