GoDaddy is to acquire Locu, a San Francisco-based company that helps local merchants “get found” online. Started in 2011 at Massachusetts Institute of Technology (MIT), Locu is used by more than 30,000 businesses, including restaurants, spas, salons, accountants, photographers and home remodeling companies, to promote their services across Locu’s partner network. Locu reaches more than 200 million consumers per month through its partnerships with Yelp, YP.com, Foursquare, TripAdvisor and Facebook. The terms of the deal were not disclosed.
“Locu epitomizes what GoDaddy is all about – both companies are hell-bent on helping the ‘little guy’ thrive on the Internet,” said GoDaddy CEO Blake Irving. “Locu is comprised of amazing technologists who have taken the very complex problem of helping small businesses ‘get found’ wherever consumers are looking and are solving it through elegant, technology-based services. We are welcoming some of the brightest technology minds on the planet to our GoDaddy family.”
The two companies have been working closely together since May when GoDaddy integrated Locu into its easy-to-use Website Builder.
Locu will continue to operate out of its San Francisco and Cambridge, Mass., offices and is actively hiring for both locations. All of Locu’s employees are joining the GoDaddy team.
USA, Scottsdale, AZ & San Francisco, CA
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