Daily Mail owner considering options for its Euromoney stake

Euromoney plcDaily Mail and General Trust plc (DMGT), commenting on recent media speculation, has announced that it is considering strategic options for its stake in Euromoney Institutional Investor Plc.

Euromoney is an international business-to-business information company focusing on the global financial community. Holding around 49% of the shares, DMGT is Euromoney’s largest shareholder.

DMGT said it has not received any proposal nor is it in discussions with any party to acquire its holding in Euromoney.

UK, London

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r4e to acquire Sold Out

r4ereach4entertainment enterprises plc, the entertainment marketing communications group, is to acquire Agency Press Limited (trading as “Sold Out”), an independent full-service advertising agency.

r4e will pay an initial consideration of £3.94 million in cash and £250,000 in 20,833,333 Ordinary Shares, plus an additional deferred payment based on the financial performance of Sold Out during the period commencing on 1 June 2017 to 31 December 2021. The aggregate of the Initial Consideration and the Deferred Consideration is capped at £10 million. The deal will be part funded by a conditional placing which is expected to raise £3 million.

London-based integrated agency Sold Out, has specialised in arts and entertainment advertising for over 25 years. Clients include S.J.M. Concerts, AEG Presents, Live Nation and Cirque Du Soleil. Its services include campaign development, media planning and buying, events, partnerships, design and creative, broadcast and digital media production. In the financial year ended 31 May 2018, Sold Out had gross profit of £4.1 million, adjusted EBITDA of £1.7 million and profit before tax of £1.3 million.

Lord Michael Grade, Chairman of R4E, commented: “The acquisition will mark a significant milestone for the Group and play a major role in diversifing our client base beyond just theatre. Sold Out has built an excellent reputation within the entertainment sector and has a high-quality, long term client base to match. It has delivered many successful campaigns across live music, festivals, sports and events, which are all areas where r4e is seeking to move in to. Bringing Sold Out into the Group will enable us to strengthen our entire marketing and advertising offering.”

UK, London

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Nielsen acquires Sorensen Media

NielsenMeasurement and data analytics company Nielsen has acquired Sorenson Media, an addressable TV technology provider that will help transform TV from a one-to-many to a one-to-one medium by powering addressable ad delivery and measurement. The terms of the transaction were not disclosed.

With the deal, Nielsen announced the launch of a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and innovating addressable advertising for Smart TVs and beyond.

Over the last several years, Nielsen has made a number of strategic acquisitions that have strengthened its technology offerings and positioned it to thrive in the addressable TV future. It acquired Qterics, a Smart TV software and privacy management company. Integrated into the firmware layer of millions of Smart TVs, Gracenote’s ACR technology provides the ability for real-time, frame-level ad detection regardless of source or platform. And the most recent acquisition of Sorenson Media completes Nielsen’s go-to-market technology stack with an end-to-end ad delivery solution enabling addressable advertising for TV at scale.

David Kenny, CEO of Nielsen, said, “It’s clear that a significant portion of TV advertising will be addressable long into the future. With the continued evolution of our Total Audience measurement, underpinned by decades of trust, transparency and independence, it was evident that we needed to bring our unique set of technology assets and talent to tackle the greatest challenges the TV advertising industry is facing. And with the Sorenson Media acquisition, we can create improved value and efficiency across the entire media chain – from ad targeting and delivery to measurement and attribution – and make addressable TV more of a reality.”

UK, Oxford & USA, Salt Lake City, UT

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Keywords Studios acquires GetSocial

keywordsKeywords Studios, a technical services provider to the video games industry, has acquired the assets and business of GetSocial B.V. a company based in The Hague, Netherlands. The terms of the deal were not disclosed.

GetSocial is a cloud-based software platform that provides a comprehensive and robust suite of functions that enable games developers to manage all social interactions between their game, their players and their friends’ networks. Providing a toolkit for customer acquisition, customer retention and customer engagement, GetSocial clients include mobile game companies such as Ubisoft Mobile Games, Sega, Truly Social Games and Kolibri Games.

GetSocial works with Android, iOS and Unity apps, and supports interactions on most social media and messaging platforms including Facebook, Instagram, WhatsApp, Telegram, Line, Kakao, Viber, Hangouts, and Kik. The GetSocial platform powers referrals and in-app communities for 100+ million users and has a proven track record of helping to retain existing players and acquire new players, thereby increasing the lifetime value of players for its clients.

GetSocial’s team of 12 engineers led by CEO, Jeroen Bouman, and COO and Founder, Viral Patel, are all joining Keywords. GetSocial is currently in a development phase, having invested ahead of building revenues, but it is expected to become profitable during 2020.

GetSocial further expands our range of cloud-based solutions which includes AS Analyser (automated GDPR compliance testing for Android and iOS apps), Yokozuna Data (cloud based predictive analytics and machine learning platform for predicting individual player behaviours and automated actions), XLOC (content management system for video game localisation), and Conform (3D geospatial visualisation software for procedural generation of cityscapes and terrains for games, simulation and urban planning).

Andrew Day, CEO of Keywords Studios commented:

“I am delighted to welcome the talented GetSocial team to the Keywords family. It extends our technology base further, bringing to Keywords a leading edge capability built around the social interactions of players in games, which we hope to promote more widely and develop further. As part of the Group, GetSocial will work alongside both our engineering and marketing services teams. It will be fully supported by our worldwide sales team in introducing these capabilities to Keywords’ game developer and publisher clients globally, for whom technology that supports social sharing is an important part of attracting and retaining gamers.”

Ireland, Dublin & Netherlands, The Hague

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Future plc acquires Cycling News and Procycling

Future plcFuture plc has acquired two specialist consumer brands from Immediate Media: Co – CyclingNews.com and Procycling Magazine. The terms of the transaction were not disclosed.

Launched in 1995, Cycling News has a brand reach of over 3.3 million and is, says Future, the world’s biggest pro-cycling website. Procycling launched in 1999 and publishes 13 print issues annually.

Future says it is dedicated to building specialist brands and that Cyclingnews and Procycling perfectly complement its consumer hobbies portfolio. According to Future, the cycling market is set to grow from £2.6bn to over £3bn by 2020. Public interest in professional cycling in the UK has grown during the past decade, buoyed by the success of Team GB and Team Sky during this period. With each of the Grand Tours of 2018 being won by British riders, the emerging success of Geraint Thomas and Simon Yates has further driven interest and enthusiasm for cycling within the UK. This has also been reflected in a good underlying trend in the UK cycling retail market, which has seen strong growth over this period and is forecast to continue to grow towards £3.0bn by 2020.

Zillah Byng-Thorne, CEO of Future, said, “The acquisition of these brands will expand our presence in the sport and outdoor leisure vertical and is a clear demonstration of our strategy to leverage enduring content on our technology platform to further diversify our revenue streams. Cycling News and Procycling are respected brands with leading market positions that will complement our existing portfolio whilst extending our reach into new adjacent communities. These brands are leading worldwide voices on professional cycling, offering analysis, insight, gorgeous photography and exclusive interviews with the industry greats.

“We have a proven methodology and track record of integration and we are confident that this deal will drive further growth in operating profitability and cash generation. You may remember that these brands were originally published by Future before we sold them to Immediate in 2014. Buying them back is a special moment for us to honour a piece of our heritage and a fantastic opportunity to expand our portfolio into the world of cycling.”

UK, London

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Bauer to acquire Wireless Local Stations

Bauer Media GroupBauer Media Group is to acquire Wireless local stations across England and Wales. Wireless is made up of fifteen licences across Lancashire, Cheshire, Shropshire, Derbyshire, West Yorkshire, Staffordshire and South Wales. The terms of the transaction were not disclosed.

Paul Keenan, CEO of Bauer Media and European Radio, commented, “We are delighted with our acquisition of Wireless local licences. This group of established, successful stations complements our existing portfolio and extends our reach and local advertising offer to new areas of the UK.”

Wireless local stations, with a weekly reach of 850,000 listeners, build on Bauer’s previous successful acquisitions of Celador Radio and Lincs FM Group.

He added, “The Wireless local stations acquisition further underlines our belief in the UK and in radio. Outstanding content and growing audiences have driven three years of consecutive records for UK radio ad revenue. As the medium grows ever-more digital and adapts to new listening devices the opportunity expands to offer new and interesting services for listeners and advertisers. It’s a very exciting time to be in the audio business.”

UK, London & Germany, Hamburg

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Mercator Media acquires Marine & Coastal Engineering Expo

Mercator MediaMercator Media Limited has acquired the Marine & Coastal Civil Engineering Expo (M&CCE Expo) from the Prysm Group. M&CCE Expo, an event showcasing the latest equipment and techniques in marine civil engineering and construction, is to co-locate with Seawork, which focuses on the same subject. The terms of the transaction were not disclosed. The M&CCE Expo 2019 will run from 11-13 June 2019 at Mayflower Park, Southampton UK.

Seawork

Mercator is a B2B media company with a 30-year history, serving the marine business with events, magazines and online. It publishes the pan-European commercial marine magazine Maritime Journal, and produces the Seawork exhibition, now in its 22nd year. Situated exclusively in its own dedicated exhibition arena, M&CCE will keep its own brand and identity and will run concurrently with the three days of Seawork.

Andrew Webster, chief executive of Mercator, said, ‘This is great news for visitors and exhibitors to both Seawork and M&CCE, with real synergies between the two. There is a big overlap in content and business for people involved in marine construction, from harbourmasters to consulting engineers to operations managers and anyone in vessel and marine equipment deployment.”

UK, Fareham & Southampton

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