Technology media company TechTarget is to acquire the websites, product offerings, and events associated with Computer Weekly and its sister channel-targeted brand MicroScope from Reed Business Information. The transaction is expected to close by the end of April. Terms of the deal were not disclosed.
The print versions of both Computer Weekly and MicroScope will be discontinued when the deal concludes.
Founded in 1966, Computer Weekly is read by UK Managers, Directors and CIOs monitoring the technology landscape. ComputerWeekly.com receives an average of 425,000 visits and 1 million page views each month. It has an associated email database of more than 165,000 subscribers, 42% of which are senior level IT managers. MicroScope has a long history of helping advertisers to reach the value-added resellers (VARs) that influence the technology purchase decision-making process. This site receives more than 100,000 page views each month and maintains more than 15,000 email subscribers.
TechTarget owns more than 90 technology-specific websites with 9 million registered members. Computer Weekly and MicroScope will complement TechTarget’s established offerings in the region, including SearchDataManagement.co.uk, SearchNetworking.co.uk, SearchSecurity.co.uk, SearchStorage.co.uk, and SearchVirtualDataCentre.co.uk.
“ComputerWeekly.com and MicroScope.co.uk strengthens TechTarget’s already high quality audience and substantial reach into senior IT decision makers in the UK,” said Bill Crowley, senior vice president of international, TechTarget. “TechTarget brings significant new opportunities to these properties with our history of developing audiences, lead generation expertise and our operational ability to execute multi-country guaranteed programs,” continued Crowley.
Computer Weekly and MicroScope are brands that UK IT decision makers already trust, and they bring technology news and IT management focused content with deep understanding of UK market nuances. TechTarget brings detailed technical content that all IT pros and managers need to make informed purchase decisions. Advertisers on these sites will gain a broader range of lead generation tools and branding products, along with greater functionality for interacting with IT buyers as they actively research technology solutions.
With the addition of Computer Weekly, TechTarget will also pursue new events in the IT space in addition to its existing Storage and Virtual Desktop events, and will expand on custom events already run by Computer Weekly.
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