Mail.com acquires Boy Genius Report

Mail.com Media Corporation (MMC), the digital media company that owns and operates the Mail.com portal and email service as well as lifestyle brands including, Deadline.com, HollywoodLife.com, Movieline.com and OnCars.com, announced today its acquisition of BGR, or Boy Genius Report as it was formally known. At around one million user, BGR is one of the most visited mobile/gadget blogs in the world.

Launched in October 2006, BGR.com has grown quickly to become one of the top three sites in the mobile category. Demonstrating its appeal to a broad audience that extends beyond mobile, Technorati also lists BGR.com as one of the Top 50 most influential content destinations in the world, across all categories.

BGR was founded by Jonathan Geller who started off writing for Engadget as an anonymous blogger

Commenting on the move to MMC, Geller said “I’m excited to be able to partner with Jay Penske and MMC on the BGR property. I look forward to continuing to grow BGR globally with the support of MMC’s talented team and extended network. Our new platform will allow us to deliver the same high quality exclusive breaking news that we’re known for, but to an even larger audience. I’m also excited to have the opportunity to expand BGR beyond just the mobile category to reach a new core of ferociously dedicated readers”.

“We’re thrilled to announce our acquisition of BGR, and partnership with Jonathan. Very much in the mold of Nikki Finke of Deadline.com, Jonathan has singlehandedly built an influential site with original content that appeals to an extremely engaged and loyal following in one of the largest and most exciting categories online–and he’s done it all before his 23rd birthday” said Jay Penske, the founder, Chairman and CEO of MMC. “I believe MMC is a perfect fit for Geller and BGR.com–because we provide the most original and conversational content on the web, and have the skill-set, infrastructure and reach to accelerate the scale of the BGR brand”.

Link: Read Geller’s comments about the deal on the BGR blog
Location: USA, Los Angeles, CA
Sector: Internet, Publishing
Ref: F231109-399

Contact us at pkelly@fusioncorp.co.uk or visit the Fusion Corporate Partners website

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