Comcast acquires cybersecurity developer BluVector

Comcast Corporation logoThe Comcast Corporation has acquired BluVector, a company that uses advanced artificial intelligence and machine learning to provide cybersecurity protection to companies and government agencies. The terms of the transaction were not disclosed.

With a proprietary machine-learning engine, BluVector detects, analyses, and contains a wide range of sophisticated cyber-threats including “fileless malware,” zero-day malware and ransomware. BluVector has won a wide array of cybersecurity industry awards and recognition for its innovation and unique technological approach. It is a trusted partner to both Fortune 500 companies and large government agencies working to tackle some of the nation’s most critical challenges. The two companies will work together to grow BluVector’s existing business and also collaborate on the development of new cybersecurity technologies.

Don Mathis, General Manager of Growth at Comcast, said, “BluVector is a global leader in leveraging AI and machine learning to defend against advanced cyber threats. We’re thrilled that BluVector is part of Comcast and are excited to support its continued growth, even as we explore new opportunities to leverage BluVector technology and expertise.”

Eric Malawer, a veteran leader with more than two decades of experience in data analytics, artificial intelligence, national intelligence and digital security, has been named CEO of BluVector and will lead the company as it continues to grow its business as part of Comcast. Malawer previously served as cybersecurity staff director for the House Committee on Homeland Security, and prior to his role at BluVector, he launched three AI and security companies. BluVector founding CEO Kris Lovejoy, who recently left to assume another role, will continue to serve as an advisor and consultant to BluVector and Comcast.

USA, Philadelphia, PA & Arlington, VA

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Nielsen acquires Sorensen Media

NielsenMeasurement and data analytics company Nielsen has acquired Sorenson Media, an addressable TV technology provider that will help transform TV from a one-to-many to a one-to-one medium by powering addressable ad delivery and measurement. The terms of the transaction were not disclosed.

With the deal, Nielsen announced the launch of a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and innovating addressable advertising for Smart TVs and beyond.

Over the last several years, Nielsen has made a number of strategic acquisitions that have strengthened its technology offerings and positioned it to thrive in the addressable TV future. It acquired Qterics, a Smart TV software and privacy management company. Integrated into the firmware layer of millions of Smart TVs, Gracenote’s ACR technology provides the ability for real-time, frame-level ad detection regardless of source or platform. And the most recent acquisition of Sorenson Media completes Nielsen’s go-to-market technology stack with an end-to-end ad delivery solution enabling addressable advertising for TV at scale.

David Kenny, CEO of Nielsen, said, “It’s clear that a significant portion of TV advertising will be addressable long into the future. With the continued evolution of our Total Audience measurement, underpinned by decades of trust, transparency and independence, it was evident that we needed to bring our unique set of technology assets and talent to tackle the greatest challenges the TV advertising industry is facing. And with the Sorenson Media acquisition, we can create improved value and efficiency across the entire media chain – from ad targeting and delivery to measurement and attribution – and make addressable TV more of a reality.”

UK, Oxford & USA, Salt Lake City, UT

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