Nielsen Media Research to acquire Ebiquity’s AdIntel business for £26M

nielsenNielsen Media Research Limited is to acquire Ebiquity’s AdIntel business for £26 million.

The assets acquired have a total book value of £27.5 million. For the year ended 31 December 2017, the AdIntel business generated unaudited revenues of £21.9 million and operating profit of £4.4 million, before the allocation of central overheads

The Disposal is subject to approval from the Competition and Markets Authority. Completion is expected during the second quarter of 2018.

Michael Karg, CEO Ebiquity plc, commented: “This is a transformational moment for Ebiquity. Our Growth Acceleration Plan, which focusses on seizing market opportunities in our faster growing MVM and MPO segments, will be enhanced through our ability to invest in these services to seize and establish a leadership position. Nielsen is the logical home for our colleagues in MI (Market Intelligence) and we wish them every success for the future.”

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