Nielsen Media Research Limited is to acquire Ebiquity’s AdIntel business for £26 million.
The assets acquired have a total book value of £27.5 million. For the year ended 31 December 2017, the AdIntel business generated unaudited revenues of £21.9 million and operating profit of £4.4 million, before the allocation of central overheads.
The Disposal is subject to approval from the Competition and Markets Authority. Completion is expected during the second quarter of 2018.
Michael Karg, CEO Ebiquity plc, commented: “This is a transformational moment for Ebiquity. Our Growth Acceleration Plan, which focusses on seizing market opportunities in our faster growing MVM and MPO segments, will be enhanced through our ability to invest in these services to seize and establish a leadership position. Nielsen is the logical home for our colleagues in MI (Market Intelligence) and we wish them every success for the future.”
USA, New York & UK, London & Bracknell
- Ebiquity acquires Media Value Posted on February 26, 2015
- Ebiquity acquires China Media Consulting Group January 19, 2014
- Ebiquity acquires Stratigent Posted on August 20, 2013
- Ebiquity Plc announces the acquisitions of Xtreme Information Services and Thomson Media Control Posted on March 26, 2010
Nielsen
- Nielsen acquires Harris Interactive Posted on February 5, 2014
- Nielsen completes the acquisition of Arbitron Posted on October 1, 2013
- Canadian PE acquires Nielsen’s exhibition unit Posted on May 9, 2013
- Nielsen to acquire Arbitron Posted on December 18, 2012
- Nielsen, NM Incite acquires SocialGuide Posted on November 16, 2012
- Demand for media IPOs growing – Demand Media and Nielsen shares soar above their IPO prices Posted on January 27, 2011
- The Nielsen Company announces the pricing of Its Initial Public Offering Posted on January 26, 2011
- Nielsen plans to raise $2.01 billion through its IPO, up from previously reported $1.75M Posted on August 19, 2010
- Nielsen plans to raise $1.75 billion through an IPO Posted on June 3, 2010
- The Nielsen Company Acquires Video Technology Leader GlanceGuide Posted on June 3, 2010
Fusion Corporate Partners 
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