A Fusion Deal: Uniquest sold to Keystone Education Group

UniQuest, a UK-based student engagement, conversion, and retention service, has been sold to the Keystone Education Group. Fusion Corporate Partners acted as corporate advisor to Uniquest. The Fusion team was led by Paul Slight, Director at Fusion. The terms of the deals were not disclosed.

Founded in 2013, UniQuest is led by co-founder & Chair Natalie Letcher and co-founder and CEO Rachel Fletcher, who will continue to oversee daily operations alongside Keystone’s executive leadership team. 

“With so much noise in the higher education sector for our university colleagues to deal with, not to mention growing student demand and increased student expectations, we provide confidence to our partners in what they’re doing despite all this change. We bring our focused and deep expertise in student engagement to Keystone. Combined with their impressive global footprint and student reach, together we will be able to help more universities around the world reach their student recruitment goals, delivering unparalleled student support,” said Rachel Fletcher, CEO of UniQuest.

“The combination of our business with Keystone will help accelerate our ability to innovate and adapt to changing market conditions. Together, we are even more well-positioned to help institutions remain competitive by enabling them to provide best-in-class, flexible support to prospective and current students,” Fletcher said.

“Combining UniQuest’s operations with Keystone’s recruitment services will enable us to offer extremely robust student recruitment, enrollment, and retention services to our 5 500 customer base, across our key geographic markets, including the US, the UK, and continental Europe,” said Erik Harrell, Keystone’s CEO.

“With the acquisition of UniQuest, we will be able to help our customers face their enrollment challenges head-on and gain an edge over their competition with the help of our end-to-end global student recruitment, enrollment, and retention services,” Harrell said.

“We are committed to serving as a strategic partner for our customers, acting more as an extension of their own recruitment and admissions teams than the traditional agency or third-party vendor models. For students, our extensive counseling services will ensure their journey to the classroom is as painless and informed as possible, helping them every step along the way.”

“This is a game-changer in the student counseling and recruitment space, presenting a unique opportunity for Keystone to disrupt and innovate the existing traditional counseling and agency model that has prevailed for years,” he said. 

“We will also be able to harness our combined data and insights from over millions of students every year to provide enhanced predictive modeling and forecasting to our customer base, making improvements along the entire recruitment value chain.” 

The deal comes at a time when institutions are facing growing enrollment challenges, from the impact of falling US domestic enrollments on US universities to the impact of Brexit on EU student applications to UK universities, all amidst a backdrop of ever-increasing global competition for student enrollments. 

The deal is the latest acquisition amid a flurry of organizational growth for the Keystone Education Group in 2021, and follows Keystone’s recent merger with EMG and acquisitions of FindAUniversity, College Scholarships USA (CSUSA), and AGM Education. 

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