Google acquires social graph analytics service SocialGrapple

October 25, 2011 — Fusion DigiNet

Google has acquired social graph analytics service SocialGrapple. Terms of the deal were not disclosed.

SocialGrapple was created one year ago by Andrey Petrov, who described the tool as a Twitter analytics tool that tracks changes in a user’s social graph and sends users interactive charts and email reports reflecting the data. Petroc will join Google and SocialGrapple will close. All payment subscriptions have been cancelled and users must download their SocialGrapple data by November 8, 2011, or it will be deleted.

Petrov said, ” Since the first launch, we have explored keyword tracking and branched out to other social networks, but this was only scratching the surface. I’m looking forward to taking these ideas to the next level and revealing metrics on an incredibly larger scale.”

Most commentators say that Google is likely to integrate social grapple into its Google+ social network. Petrov said all payment subscriptions have been canceled and users must download their SocialGrapple data by Nov. 8, 2011, or it will be deleted.

USA, Mountain View, CA

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