Keywords Studios acquires The TrailerFarm

keywordsKeywords Studios, a services provider to the video games industry, has acquired Brighton, UK based The TrailerFarm Ltd

Founded in 2011 by brothers Tony and Dan Porter, TrailerFarm’s team of 12 creative produce trailers for both mobile and console/PC games for use in game launches and ongoing promotional events. In 2018 Keywords acquired Fire Without Smoke which also provides marketing services and produces trailers. 

 In the year ending 30 June 2018, TrailerFarm posted revenues of £1 million and adjusted EBITDA of £165K.  Keywords is paying a total consideration of up to £2 million. The initial consideration of £1 million is made up of £790k in cash and 11,070 new ordinary shares in Keywords, which are to be issued to the sellers on the first anniversary of the acquisition. The remaining consideration of up to £1m is payable in cash, subject to the increase in profit before tax of TrailerFarm over the 12 month period post acquisition.

 Andrew Day, CEO of Keywords Studios commented, “I’m delighted to welcome Scott and his team into the Keywords family. As games become ever more immersive, sound design quality is getting ever closer to that of movies. Our new Sound Lab studio, created around Scott and his team, will be integrated within the Keywords Audio Services Line and will benefit accordingly from our global network of studios and our extensive video game client base around the world.  

Ireland, Dublin & UK, Brighton

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Salesforce founder Marc Benioff to acquire Time Magazine for $190M

Time MagazineBillionaire and co-founder of Salesforce.com, Marc Benioff – along with his wife, Lynne Benioff – are to buy Time Magazine for an estimated $190 million in cash, just eight months after it was sold to Meredith Corporation. The deal could close within one month, but it must first get regulatory approval.

The Benioffs, who are purchasing the magazine personally in a the deal unrelated to Salesforce, will not be involved in the day-to-day operations or journalistic decisions, which will continue to be led by TIME’s current executive leadership team.

Meredith completed its purchase of Time at the end of January 2018. Soon after its completion, Meredith said it was selling Time’s news and sports brands to focus on other brands that served its core target audience: American women.

Benioff recently tweeted, “The power of Time has always been in its unique storytelling of the people & issues that affect us all & connect us all. A treasure trove of our history & culture. We have deep respect for their organization & honored to be stewards of this iconic brand”.

Time Editor-in-Chief Edward Felsenthal said, “On behalf of the entire TIME team, we are very excited to begin this next chapter in our history. We can’t imagine better stewards for TIME than Marc and Lynne Benioff.”

USA, New York, NY & Des Moines, Iowa

 

Inspired Energy acquires Professional Cost Management Group

inspired-logo3Inspired Energy, an energy procurement consultant to UK and Irish businesses, has acquired Professional Cost Management Group Limited (“PCMG”), a national cost recovery specialist, for up to £700,000Inspired Energy is making an initial cash payment of £150,000, with a potential further £550,000 subject to the achievement of targets based on future EBITDA performance. 

For the financial year ended 31 December 2017, PCMG had revenues of £2.84 million, EBITDA of £(0.17) million, and a net loss of £(0.19) million. Net assets as at 31 December 2017 stood at £0.7 million.

PCMG provides a forensic auditing service to identify and recover overpayments of utilities and telecoms bills on behalf of its clients and provides optimisation analysis to enable customers to improve their tariff and billing structure. The company was founded in 1993 and was acquired by Alma Consulting Group SAS (a subsidiary of the French Ayming Group) in March 2008.

The Managing Director of PCMG will remain with the enlarged Group after completion and Inspired Energy intends to incentivise the Managing Director and other key employees of PCMG by granting share options in the Group following completion. PCMG is based in Blackpool. The business will be relocated to Inspired Energy’s Kirkham head office on expiry of the current lease that runs to November 2018.

Commenting on the acquisition, Mark Dickinson, CEO of Inspired said: “We are delighted to conclude the acquisition of PCMG, which is a highly complementary addition to Inspired’s core Corporate Division. The PCMG team and brand are well respected within the sector.”

UK, Kirkham, Lancashire and Blackpool, Lancashire

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Wunderman acquires Amazon-focused content and campaign agency 2Sales

WundermanWPP‘s wholly owned global digital agency Wunderman, has acquired 2Sales International S.A., an ecommerce consulting agency.

2Sales supports global brands in building their business on Amazon, and will become part of Wunderman’s global commerce offering, Wunderman Commerce. 

2Sales employs 66 people in Luxembourg and is a one-stop Amazon solution that utilises automated processes to optimise content generation, sales and promotions across eight international Amazon platforms. Clients include Acco, Columbia, Fiskars and SC Johnson.

UK, London & USA, New York, NY & Luxembourg

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Emerald Expositions acquires Total Tech Summit for US$28M

Emerald ExpositionsUS event producer Emerald Expositions has announced the acquisition of leading technology event Total Tech Summit and a group of complementary technology intelligence brands from EH Media for approximately $28 million in cash.

The acquired brands have delivered impressive organic growth in recent years, driven by increases in digital revenues, now representing approximately half of total revenues, as well as solid event revenue growth. These brands are strategically aligned with Emerald’s CEDIA Expo and Connecting Point Marketing Group (CPMG) businesses, and include:

Total Tech Summit: a premier hosted-buyer event serving the residential, commercial and security integrator markets;

CEPro: a leading media brand for custom technology integrators in the residential market and the media partner of Emerald’s CEDIA Expo trade show;

Commercial Integrator: a top information source for commercial technology integrators serving small and midsize businesses;

Security Sales & Integration: a leading media brand for residential and commercial security installation contractors; and

Campus Safety: a leading media brand serving security professionals responsible for schools and academic campuses with several events and intelligence products.

David Loechner, Emerald’s president and CEO, commented, “We are thrilled to welcome the EH Media team and their highly valuable brands and assets to Emerald. Ken Moyes has built an impressive group of interconnected, technology-oriented brands that are focused on the integration of audio, video, communications, IT, security and energy management products into buildings of all types. We see a tremendous opportunity to deliver continued strong organic growth in these businesses while also achieving synergies as we integrate these brands and assets into Emerald. We believe that this acquisition, once fully integrated, will not only strengthen our existing trade shows but also expand both their relevance and growth profile in several of our key end markets.”

USA, San Juan Capistrano, CA & Framingham, MA

LDC backs Love Energy

LDCPrivate equity investor LDC has invested more than £25m in Love Energy Savings, an energy price comparison specialist, in a secondary buyout of the business.  The deal also marks a partial exit for NVM Private Equity, which first backed the business in September 2015.

Founded in 2007 and headquartered in Bolton, Love Energy specialises in the comparison of business energy prices. It connects small and medium-sized businesses with the UK energy supplier that offers the most appropriate gas and electricity tariff, before helping its customers to switch provider.

Under the leadership of CEO and co-founder Phil Foster, Love Energy has grown rapidly. For the financial year ending 31 December 2017 it recorded revenues of £17.4m (2016: £13.2m) and today supports more than 40,000 customers nationwide.

LDC’s investment will enable Foster and his team to accelerate their organic growth strategy. This will include the expansion of Love Energy Solutions, its corporate services division which supports major energy users across the industrial and commercial sector, further investment in its proprietary technology platforms and continued diversification into the water telecoms and insurance markets.

The transaction was led by Richard Ibbett and Jonathan Bell at LDC in Manchester, with support from Dan Gluckman at LDC in London. Jonathan and Richard will both join the board as non-executive directors.

As part of the deal, Steve Weller will also join the board as non-executive chairman. Weller has more than 10 years’ experience driving growth at technology-led businesses and was CEO of the energy switching service uSwitch until July 2018, where he worked closely with LDC during its support of the business between 2013 and 2015.

Richard Ibbett, investment director at LDC in Manchester, said: “Love Energy Savings is a fantastic business with an entrepreneurial, ambitious management team at the helm. Under Phil’s stewardship, it has continued to invest in its offering and diversify to create scale, yet the quality of service it provides to customers, suppliers and intermediaries has never wavered. In a market that is crying out for transparency this has set the business apart and with a commitment to help save businesses money there is even further opportunity for growth. We’re looking forward to partnering with Phil and his team on the next phase of their journey.”

UK, Manchester & Bolton

Immediate Media acquires BBC Good Food

Immediate MediaImmediate Media Co is to acquire BBC Good Food, the UK’s biggest food media brand, from BBC Studios. The deal, Immediate’s first acquisition under the ownership of Hubert Burda Media, continues the company’s development as it looks to accelerate its growth through strategic M&A and product development. The terms of the transaction were not disclosed.

Launched in 1989, BBC Good Food has the biggest cross-media reach of any UK magazine brand. bbcgoodfood.com is the UK’s largest food website, with 22 million visitors globally a month; BBC Good Food magazine, is the best-selling food magazine in the UK, with 1.3 million monthly readers; whilst the BBC Good Food show live events are the largest and most popular food and drink shows in the UK, with over 250,000 visitors a year.

Immediate Media CEO Tom Bureau said, “We are excited to be acquiring BBC Good Food. Not only is this the biggest brand in food publishing and media, but is absolutely on strategy for Immediate, given our focus on high value special interest communities, and cements our market leadership in the Food sector. We see significant opportunity in growing the brand, which we know well from working closely with BBC Studios. I’m looking forward to welcoming the hugely talented BBC Good Food team to Immediate, and we are committed to continue to produce the world-class content they are known for, whilst developing the brand across all platforms.”

BBC Good Food will form a new food business portfolio for Immediate. Headed up by BBC Good Food’s publishing director, Chris Kerwin, who takes up the role of food managing director, reporting to group managing director, Alison Forrestal.

Under the terms of the deal, the BBC Good Food brand name and the bbcgoodfood.com URL are licensed to Immediate by BBC Studios.

UK, London

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