Aegis Media acquires mvi in Canada


 Aegis Media, the media and digital communications group, has acquired nvi.

nvi, with offices in Montreal and Toronto, is a specialist performance marketing agency whose focus is on search marketing and digitalnvi performance media. Established in 2005, nvi has built a fast-growing business, with a diverse client base including, Allstream, RONA, Club Med, Michael’s and Chapters/Indigo.

Aegis Media Canada currently comprises Carat, Vizeum and Isobar. nvi will join Aegis Media’s iProspect network, expanding the brand throughout Canada. nvi co-founder Guillaume Bouchard ,  will become CEO of iProspect Canada. The  acquisition will increase Aegis Media’s Canadian digital revenue by 15% and by as much as 33% in the Quebecmarket.

“nvi is a market leader in search and digital in Canada,” said Nigel Morris , CEO Aegis Media Americas & EMEA. “The Canadian performance market is evolving at a rapid pace and this acquisition will make us very well positioned to harness this growth.”

UK, London & Canada, Montreal

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Aegis Group buys its affiliate partner in Colombia

AegisAegis Group plc, the media and digital communications group, has acquired a majority stake in its affiliate in Bogotá, Colombia. Terms of the deal were not disclosed.

The Aegis Carat network affiliate in Colombia is known as Carat Colombia and is led by Hector Bula. Bula has served Carat’s global clients in Colombia for over six years and will remain as CEO of the agency. Aegis will have the option in five years time to acquire the remaining shareholding.

Nigel Morris, CEO Aegis Media Americas & EMEA, said “We are delighted to continue our expansion in Latin America with the acquisition of Carat Colombia. The opportunities for growth in Latin America are great and Carat Colombia is well positioned in the market to harness this growth. Aegis has forged an excellent partnership with Hector over the years and we look forward to fully integrating the team into our network.”

UK, London, & Colombia, Bogotá

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Aegis Group acquires Finish marketing agency Irokeesi Oy

Aegis Group plc has acquired Irokeesi Oy, an experiential marketing agency in Finland. Irokeesi’s gross assets as at 31 December 2011 were €0.9 million.

Working with leading brand owners, advertising and media agencies, Irokeesi initiates and develops experiential concepts to support its clients’ marketing and public relations campaigns. The agency services its clients in the areas of in-store promotion, event and festival management, street team activation, sampling and business-to-business promotion. Since Irokeesi’s establishment in 2006, it has built up a strong client list of major international brands, including Kelloggs, Mercedes Benz, Lego, Coca-Cola, L’Oreal, Nestle and Arla Foods, some of whom are already clients of Aegis Media in Finland.

Irokeesi will significantly strengthen Posterscope Finland’s operations, bolstering Aegis Media’s product portfolio in that market by providing clients with a new service offering in the exciting and fast-growing area of experiential marketing.

Juha Herranen, CEO of Aegis Media Finland said: “We are thrilled to have acquired Irokeesi, the leading experiential marketing company in Finland. Irokeesi will strengthen Aegis Media Finland product offer in the market and will enable us to offer even more integrated marketing services for our clients in Finland.”

Jimi Veijonen, Managing Director of Irokeessi said: “Irokeesi will be the first step in building an experiential marketing service offering for Aegis clients, creating a wealth of new business possibilities. Irokeesi has a very strong market position among large multinational FMCG companies, plus nationwide service capability. We are looking forward to joining Aegis Media and working with Posterscope.”

UK, London & Finland, Helsinki

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Aegis to acquire Chinese digital agency, Catch Stone, for initial consideration of £55.2m

Aegis Group plc is to acquire Beijing Catch Stone Advertising Co., Ltd and the business of Shanghai Catch Stone Culture Media Co., Ltd, an established full service digital media and marketing agency in China, for an initial consideration of RMB 550 million (£55.2 million). Catch Stone will form a separate network brand for Aegis Media in China.

Catch Stone is an established digital agency in China. Its capabilities include digital media planning and buying as well as a range of digital marketing services in areas including creative origination and social media. Catch Stone is a leading media buying agency operating across China with a particular specialism in the automotive and financial services sectors. It has a strong mix of multi-national and local clients in these sectors, including Audi, Nissan, Saic GM Wuling (SGMW), Industrial Bank and Inoherb. Catch Stone was formed in 2002 and now employs over 130 people in Beijing, Shanghai and Guangzhou.

The acquisition is subject to a four year earn-out structure, from 2013 to 2016 inclusive, with further annual consideration payments being made during this period, dependent on the level of future profit growth achieved. The total consideration for the acquisition by 2016 is expected to be around RMB 949.4 million (£95.2 million). If Catch Stone significantly outperforms current forecasts, the total consideration could be higher with a cap on the maximum amount payable of RMB 1.5 billion (£150.4 million). All consideration payments will be satisfied in cash.

The unaudited profit before tax of Catch Stone for the year ended 31 December 2011 was RMB 81 million (£8.1 million) and the value of the gross assets at that time was RMB RMB 375.9 million (£37.7 million).

The RMB: £ exchange rate used in this article is RMB 9.9724: £1.

UK, London & China, Beijing

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Aegis Group acquires Hungarian out-of-home agency PPI Central Europe

Media and digital communications group Aegis Group plc has acquired the Hungarian Out-of-Home agency PPI Central Europe Ltd (“PPI”). PPI will be rebranded to become part of the Posterscope EMEA division of Posterscope Worldwide. The value of the gross assets of PPI at the end of 2011 was €1 million. The acquisition follows a long working relationship between Aegis Hungary and PPI.

Established in Budapest in 2001 PPI is a leader in the Hungarian outdoor specialist market serving a strong list of domestic and international clients. Its expertise lies in using the latest technology for enhanced capability in campaign planning, site selection, buying and campaign appraisal to deliver distinct competitive advantage in the central European Out-of-Home market.

Commenting on the acquisition Annie Rickard, Global CEO, Posterscope says: “We extend a very warm welcome to PPI and are excited to be bringing Posterscope to Hungary where Out-of-Home plays a central role in advertising. PPI’s innovative methods and extensive experience, knowledge and professionalism are driven by an accomplished management team. The new operation will add further strength to our comprehensive European network and bring new client opportunities into play by opening up central Europe.”

UK, London & Hungary, Budapest

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Aegis Group to acquire Beijing eLink Advertising Co.

Media and digital marketing group Aegis Group plc has entered into an agreement to acquire Beijing eLink Advertising Co., Ltd, a digital agency in China. The transaction is expected to close in the second quarter of 2012. eLink’s gross assets as of 31 December 2011 were £3.0 million.

Founded in 2007, eLink is a media-skilled full service digital agency specialising in marketing communications strategy, online media buying and online PR, as well as website design. eLink has grown rapidly, clients, include CMCC (China Mobile Communications Corporation), COFCO (China National Cereals, Oils and Foodstuffs Corporation) and ICBC (Industrial and Commercial Bank of China).

eLink will become part of the Isobar network in China.

China, Beijing

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