WPP’s Kantar Retail to acquire minority interest in retail consultancy GME in the UAE

April 16, 2012 — Fusion DigiNet

Kantar Retail, WPP’ss wholly-owned insight and consultancy business, has agreed to acquire a minority interest in G.M.E.FZ-LLC (“GME”) based in Dubai, subject to regulatory approvals.

Founded in 2007, GME offers retail insight and consultancy services to clients across all business sectors. The business employs 16 people and clients include Arla, BP, Heineken, J&J and Samsung. GME has been Kantar Retail’s franchise partner in Dubai since 2007 and now becomes a full member of the Kantar Retail network.

GME’s revenues for the year ended 31 December 2011 were approximately AED 9.5 million, with gross assets at the same date of approximately AED 2.6 million.

UAE, Dubai

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JWT to acquires stake in digital agency, Converge Technologies in Pakistan

March 20, 2012 — Fusion DigiNet

JWT (part of the WPP group)is to acquire, by subscription for new shares, a minority stake in Converge Technologies Pvt Limited, a leading provider of technology-based marketing solutions and digital marketing services agency in Pakistan.

Converge’s offer includes 360 degree activation, digital content marketing, customized applications for SMS, interactive voice response, web, WAP, kiosk and platforms, digital viral marketing, data and research management and content services including music, interactive voice response, script writing, production and post production, interactive web portals, entertainment content, news and broadband gaming, and building mobile websites.

Founded in 2007, Converge is based in Karachi and employs 90 people. Clients include Nokia, Pakistan State Oil, PTCL and Unilever.  Converge’s revenues for the year ended 30 June 2011 were PKR 187 million, with gross assets at the same date of PKR 76 million.

Pakistan, Karachi

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The Economist Group acquires TVC Group

March 14, 2012 — Fusion DigiNet

The Economist Group has acquired TVC Group. TVC is a communications agency, based in London, which specialises in a content-driven approach to public relations and creative services. TVC will continue to provide a stand-alone offer to its existing clients that include major brands across the consumer, government and luxury sectors. Terms of the deal were not disclosed.

Nigel Ludlow, UK managing director at The Economist Group, said: “This is a great move for The Economist Group. In a rapidly-changing media landscape, one consistent factor is our clients’ desire to communicate across a range of platforms and reach audiences in innovative ways. With TVC on board we will further advance the conversation with our partners and build relationships that reflect diverse and evolving requirements.”

TVC Group employs over 50 people in London serving a range of broad clients including Coca-Cola, British Gas, Aviva, Louis Vuitton and Jaguar Land Rover. Principal executives who will join The Economist Group include Nicky Minter-Green (managing director), Adam Clyne (commercial director), James Myers (broadcast director), Sarah Harris (strategy director) and Greg Lappage (creative director).

UK, London

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Aegis Group acquires Hungarian out-of-home agency PPI Central Europe

March 14, 2012 — Fusion DigiNet

Media and digital communications group Aegis Group plc has acquired the Hungarian Out-of-Home agency PPI Central Europe Ltd (“PPI”). PPI will be rebranded to become part of the Posterscope EMEA division of Posterscope Worldwide. The value of the gross assets of PPI at the end of 2011 was €1 million. The acquisition follows a long working relationship between Aegis Hungary and PPI.

Established in Budapest in 2001 PPI is a leader in the Hungarian outdoor specialist market serving a strong list of domestic and international clients. Its expertise lies in using the latest technology for enhanced capability in campaign planning, site selection, buying and campaign appraisal to deliver distinct competitive advantage in the central European Out-of-Home market.

Commenting on the acquisition Annie Rickard, Global CEO, Posterscope says: “We extend a very warm welcome to PPI and are excited to be bringing Posterscope to Hungary where Out-of-Home plays a central role in advertising. PPI’s innovative methods and extensive experience, knowledge and professionalism are driven by an accomplished management team. The new operation will add further strength to our comprehensive European network and bring new client opportunities into play by opening up central Europe.”

UK, London & Hungary, Budapest

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Aegis Group to acquire Beijing eLink Advertising Co.

March 5, 2012 — Fusion DigiNet

Media and digital marketing group Aegis Group plc has entered into an agreement to acquire Beijing eLink Advertising Co., Ltd, a digital agency in China. The transaction is expected to close in the second quarter of 2012. eLink’s gross assets as of 31 December 2011 were £3.0 million.

Founded in 2007, eLink is a media-skilled full service digital agency specialising in marketing communications strategy, online media buying and online PR, as well as website design. eLink has grown rapidly, clients, include CMCC (China Mobile Communications Corporation), COFCO (China National Cereals, Oils and Foodstuffs Corporation) and ICBC (Industrial and Commercial Bank of China).

eLink will become part of the Isobar network in China.

China, Beijing

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