Aegis Group plc, the media and digital communications group, has acquired a majority stake in its affiliate in Bogotá, Colombia. Terms of the deal were not disclosed.
The Aegis Carat network affiliate in Colombia is known as Carat Colombia and is led by Hector Bula. Bula has served Carat’s global clients in Colombia for over six years and will remain as CEO of the agency. Aegis will have the option in five years time to acquire the remaining shareholding.
Nigel Morris, CEO Aegis Media Americas & EMEA, said “We are delighted to continue our expansion in Latin America with the acquisition of Carat Colombia. The opportunities for growth in Latin America are great and Carat Colombia is well positioned in the market to harness this growth. Aegis has forged an excellent partnership with Hector over the years and we look forward to fully integrating the team into our network.”
UK, London, & Colombia, Bogotá
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