Google buys video quality technology company Green Parrot Pictures

March 15, 2011 — Fusion DigiNet

From the Google Blog.

Today, we’re pleased to announce we’ve acquired Green Parrot Pictures, a digital video technology company founded by Associate Professor Anil Kokaram at the Engineering School of Trinity College in Dublin, Ireland. In the last six years, their small team of engineers has built cutting-edge video quality improvement technology that has been used in major studio productions from Lord of the Rings to X-Men to Spider-Man. Their technology helps make videos look better while at the same time using less bandwidth and improving playback speed. If you’re interested in seeing some of the incredible work Green Parrot Pictures has previously done, check out some of the videos on their website.

With the equivalent of over 170,000 full-length movies uploaded to YouTube every week, the team’s experience in this area — working on solutions for both video consumers and experts alike — will be a source of new ideas and further innovation at YouTube and across Google. We look forward to working with them to make the videos you upload every minute of every day to our site look even better.

Jeremy Doig, Director, Google Video Technology

Ireland, Dublin

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