Evolve Media acquires Total Beauty Media Group

evolve mediaEvolve Media LLC has acquired Total Beauty Media Group, owner of TotalBeauty.com. The term of the deal were not disclosed.

This is the third acquisition for Evolve Media in the last five months, having recently acquired Dogtime Media and AfterEllen.com (formerly of Viacom).

total beautyFounded in 2007, TotalBeauty.com has 3.5 million monthly users (comScore, January 2015). It features daily editorial coverage of beauty news and trends, along with thousands of user-generated reviews, spanning more than 55,000 products that include well-known prestige, mass-market, salon, and spa items. The acquisition of Total Beauty Media Group also includes BeautyRiot.com, a website that offers celebrity hairstyle how-tos and tips from top hairstylists, fashion stylists, and makeup artists.


TotalBeauty.com will eventually be housed under the comScore property, TotallyHer – Beauty & Style Portfolio. In addition, Total Beauty personnel will join Evolve Media’s staff in the Los Angeles and New York offices.

“The acquisition of Total Beauty Media is another important milestone for Evolve Media and reaffirms our commitment to consolidate the most influential lifestyle publishing brands online. The Total Beauty team has done a fantastic job of building the most comprehensive and authoritative beauty site on the web,” said Aaron Broder, CEO and Co-Founder of Evolve Media.”

USA, Los Angeles, CA

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Palamon Capital Partners acquires a majority interest in on-line beauty retailer feelunique.com

UK based Private Equity firm, Palamon Capital Partners, has acquired a majority interest in on-line beauty retailer feelunique.com.

feelunique.com has revenues of more than £30 million of annual revenue and the deal values feelunique.com at £26 million.

feelunique is an on-line retailer of premium products in haircare, skincare, cosmetics and fragrances, selling full-permissioned stock from almost all of the major brands including Dior, Lancôme, Clarins, Guerlain, Yves Saint Laurent, Benefit and Kerastase. The Company has built a strong reputation for its customer service and website editorial content, which is directed by Newby Hands, a beauty journalist and Harper’s Bazaar Beauty Director-at-Large. It was founded in 2005 and employs more than 125 staff at its headquarters and logistics centre in the Channel Islands.

Palamon will purchase a majority shareholding from the founders and earlier-stage investors and will provide further capital to support the Company’s growth plan. Sirius Equity will invest alongside Palamon in the transaction. Following Palamon’s investment, Sirius co-founders Robert Bensoussan will join the Board of the Company as Chairman and Jim Sharp will join the Board as a Non-Executive Director. Mr Bensoussan also is Chairman of L K Bennett, a board member of Interparfums and former investor in and CEO of Jimmy Choo.

Dan Mytnik, Partner at Palamon commented: “We are delighted to be investing in feelunique, a high growth business that is ideally placed to benefit from the fast expanding on-line retail beauty sector with its established platform, a strong business model and entrepreneurial management team. We are pleased to have the opportunity to partner with founders, Aaron Chatterley and Richard Schiessl, and to welcome Robert Bensoussan and Jim Sharp to the Board. The expertise of Robert and Jim in the luxury branded sector will be invaluable in taking the business to the next level.”

UK, London & Channel Isles, Jersey

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