Evolve Media Corp., an integrated digital media company, has acquired WholesomeBabyFood.com, which will become a part of Momtastic, a leading online destination and community for American moms.
WholesomeBabyFood.com features fresh, fast and simple homemade baby food recipes & easy guides on introducing solid foods to babies. The site was founded by Margaret Meade in 2003 out of a desire to provide healthy food for her twin boys. The content of the website combines pediatric and nutrition advice, medical recommendations and motherly knowledge of food, in order to create recipes that inspire parents to make their own baby food. WholesomeBabyFood.com is the number one searched site for “baby food” on the web and reaches 510,000 monthly unique visitors (Google Analytics, March 2011).
“WholesomeBabyFood.com is the epitome of a premium content rich site with a mommy blogger voice which is exactly what Momtastic offers to moms,” says Mike Dodge, President of AtomicOnline, Evolve’s publishing division. “Adding WholesomeBabyFood to the Momtastic family allows us to offer our community as well as marketers more in depth content surrounding parenting, health and food.”
“I am thrilled to have WholesomeBabyFood become a part of Momtastic,” says Margaret Meade, Founder, Creator, and Contributor to WholesomeBabyFood.com. “I look forward to seeing how Momtastic takes WholesomeBabyFood to the next level by adding mobile, social and video features to our existing strong content.”
totallyher, Evolve’s female vertically-focused online branded sales company, will continue to lead all sales efforts for Momtastic including WholesomeBabyFood.com by creating custom integrated marketing programs incorporating mobile, video, social media and rich display products.
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