Youthology, the youth-targeted digital marketing arm within Gorilla Nation, an Evolve Media Corp. company, has acquired TeenSpot.com. TeenSpot is a highly moderated social network and content site for teens.
TeenSpot.com is a community website only for teenagers allowing them to create personal profiles and engage in online discussions with other teens that share the same interests. The site offers a wide variety of interactive and daily updated features including online chats, profile creation, engaging message boards, as well as original content on music, movies, entertainment, fashion and celebrities. In order to create content that resonates with the teen audience, the editorial team takes many topics directly from the community discussions.
The Spotlight blog has become a place where issues are introduced and then members express themselves through comments and boards, taking the topic to a whole new interactive level of discussion. TeenSpot currently has over 4 million registered users.
“TeenSpot.com is a keystone site for Youthology with an active community of teens that visit the site for specific topics they want to know more about and then engage in discussions with other teens,” says Kyle Fletcher vice president of sales for Youthology. “This combination of premium content paired with a loyal community of teens allows us to offer marketers a unique way to interact with this sought out demographic.”
Youthology will lead all sales efforts for TeenSpot by creating custom integrated marketing programs for marketers that incorporate mobile, video, social media and rich display products.
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