AOL Inc. has completed its acquisition of Adap.tv, a global, programmatic video advertising platform for the world’s largest brands, agencies, and publishers. The terms of the deal were not disclosed.
Adap.tv is a global programmatic video technology stack across all screens and will operate independently as part of AOL’s video organisation. It will be included as part of the overall solution offered by AOL Networks to publishers, advertisers and agencies.
“With the addition of Adap.tv, AOL’s leadership position in digital video is further solidified,” said Tim Armstrong, Chairman and CEO of AOL. “AOL is well positioned to capitalize on two clear trends in the video space – the movement of advertising dollars from linear to online video and the shift from manual transactions to programmatic media buying. We welcome Adap.tv and its extremely talented employees to the AOL team.”
USA, New York, NY
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