Fusion Corporate Partners

Euro RSCG 4D Discovery, the North American data analytics, CRM and behavioral marketing agency network of Euro RSCG Worldwide, has acquired Congruent Media, a full-service Internet marketing and interactive design agency, based in Baltimore, Maryland.  Effective immediately, the agency will become part of Euro RSCG 4D Discovery’s Baltimore office, expanding the entire network’s digital and behavioral marketing capabilities, client base and talent pool. This news comes on the heels of Euro RSCG 4D announcing the acquisition of Acmic Digital in India just over a week ago.

Congruent Media Founding Partners Dan Dawes and Jeffrey Rudolf will join Euro RSCG 4D Discovery as Senior Vice President of Digital and Senior Vice President of Digital Technology, respectively.

“We believe digital is far too important to be left in a silo. This acquisition is the latest in the continuation of our digital at the core model that we put in place back in 2005 where we integrate digital inside all of our agencies. In Baltimore, we’ll now be replicating this very successful model already in place in New York, Chicago and San Francisco” said David Jones, global CEO of Havas Worldwide and Euro RSCG Worldwide.

“Congruent media has a trusted reputation in the industry for building advanced interactive solutions for its clients, and this strategic move will continue to build momentum for the future-focused Euro RSCG 4D Discovery network,” said Ron Bess, President of Euro RSCG North America.  “Dan and Jeffrey have built a world-class interactive agency, and we are confident that this acquisition will enhance Discovery’s behavioral marketing strength and infuse our digital at the core model.”

Euro RSCG 4D Discovery assumes marketing and creative responsibilities for Congruent Media’s full client roster, including Metal Roofing Alliance, Speakman Company, Hurricane Grill & Wings, Pollard Banknote Limited, McElroy Metal Inc., Johns Hopkins University and Signs by Tomorrow. The Congruent Media team will join Euro RSCG 4D Discovery’s Baltimore office, creating 14 new positions at the agency.

USA, Chicago, IL

Name Dynamics has completed an all-stock merger with BounceBackTechnologies.com (BBTC), the sole parent of the Company, pursuant to which BBTC merged with and into the Company with the Company continuing as the surviving corporation.  In addition, pursuant to the agreement and plan of merger, the Certificate of Incorporation of the Company was amended and restated to increase the authorized number of shares to 50,000,000 shares of common stock, par value $0.01 per share, and 10,000,000 shares of preferred stock, par value $0.01 per share.

Previously on August 16, 2010, the shareholders of BBTC approved the agreement and plan of merger, dated July 8, between BBTC and the Company at an annual meeting of shareholders.  In accordance with the terms of the merger agreement, the shareholders of BBTC received 1 share of the Company’s common stock for each outstanding share of BBTC common stock.  Approximately 21 million of BBTC’s total outstanding shares, or approximately 71 percent, voted for the merger.  No shares were voted against the approval of the merger. 

Name Dynamics creates products that expand the scope of public identity for businesses and how they communicate it online across search engines, social networks, mobile phones, directory assistance and the next generation of online Yellow and White Pages.

USA, Charlotte, NC

Meredith Corporation, the publisher of Better Homes and Gardens, Parents and Family Circle, has acquired mobile marketing specialist The Hyperfactory. Last year Meredith Corporation took a minority stake in The Hyperfactory. Meredith Integrated Marketing has been steadily acquiring marketing services companies. Since 2006 it has added interactive marketing services firms O’Grady Meyers and Genex; viral marketing leader New Media Strategies; healthcare marketing communications specialists Big Communications; database strategy and analytics experts Directive; and now mobile marketing specialist The Hyperfactory. Terms of the deal were not disclosed.

“The completion of our acquisition of The Hyperfactory is consistent with Meredith’s commitment to excellence in marketing services for our clients,” says Meredith Integrated Marketing President Martin Reidy. “Mobile is a critical part of the marketing portfolio and its importance is growing at an incredibly rapid rate. As with our past acquisitions, like New Media Strategies in the Social Media space, we focus our investments only on the leaders in the respective marketing disciplines. The Hyperfactory is the clear leader in the mobile marketing arena and we are proud to have them as part of our arsenal.”

The Hyperfactory was advised by Madison Alley Global Ventures.

Location: USA, New Tork, NY & Des Moines, IO

Ref: F231109-494

Infogroup, the provider of data-driven and interactive resources for targeted sales, marketing and research solutions, has been acquired by CCMP Capital Advisors and announced its new executive leadership team and Board of Directors.

Clare Hart has been named Infogroup’s President and Chief Executive Officer. Ms. Hart is considered an innovator and leader in the world of interactive data and business information services. She most recently served as President of the Dow Enterprise Media Group, which generated over $700 million in annual sales and comprised Dow Jones Indexes, Dow Jones Newswires, Factiva, Dow Jones Licensing and Financial Information Services units. Prior to that appointment she was a founding member and ultimately President and Chief Executive Officer of Factiva, when it was a joint venture of Dow Jones and Reuters.

Rich Zannino, CCMP Managing Director and Chairman of Infogroup’s newly constituted Board of Directors, said, “We’re thrilled to have completed our acquisition of Infogroup and to be partnering with its highly talented management team and staff. Clare Hart has the perfect blend of skills – executive leadership, customer focus, product innovation, change management, technological savvy and deep relevant industry experience – to lead the transformation of Infogroup and deliver even greater value for its customers and ultimately its shareholders.”

Ms. Hart said, “I am looking forward to working with the Infogroup leadership team and all of the Infogroup employees as we help our clients win business, drive financial performance and attain market leadership through the use of Infogroup’s high quality, proprietary data, innovative technologies and results-driven targeted marketing solutions.”

Ms. Hart’s new leadership team will include current Infogroup executives that have contributed to the company’s success in the past as well as several newly appointed executives with highly relevant business experience.

Details of the new leadership team are in the announcement

Location: USA, Omaha, NE

4INFO, a mobile media company, has entered into a definitive agreement to acquire Butter, Inc., based in New York City, NY.

Butter is a provider of experience-based mobile media solutions leveraging handheld applications. Financial details of the acquisition were not disclosed. All Butter employees will join the 4INFO team. The acquisition, which is expected to close in July 2010, is subject to customary closing conditions.

Together the two companies will meet a wider set of advertiser needs and provide access to a full spectrum of mobile solutions with a single point of contact, delivering the highest per interaction value in mobile.

“This acquisition creates great value for brands seeking to reach consumers at every point of mobile contact,” said Timothy Price, CEO and co-founder of Butter. “Creating a comprehensive suite of mobile media solutions will increase return on investment for advertisers, and allow for cross-channel marketing campaigns that reach the greatest number of mobile consumers.”

4INFO will use the Butter acquisition as part of its expansion strategy beyond current SMS and display programs with partners such as Yahoo!, USA TODAY, NBA, and hundreds of other top publishers that use 4INFO’s msgHaven™ publishing platform and adHaven™ advertising platform. Partner publishers will now have access to application monetization opportunities and enhanced optimization tools for increased inventory efficiencies and application revenues.

“Butter is an excellent strategic fit for us,” said Zaw Thet, chief executive officer of 4INFO. “Both companies excel at creating engaging mobile experiences for consumer marketers. The combination of our expertise in SMS and display advertising with their application ad products and tracking technology creates a fully holistic approach to mobile advertising.”

4INFO investment partners include US Venture Partners, Draper Fisher Jurvetson, NBC Universal, Mezzanine Capital Partners, and Gannett Company, Inc. 4INFO is headquartered in San Mateo, CA, with offices in New York.

Location: USA, New York, NY

Ref: F231109-520