Euro RSCG 4D Discovery acquires digital agency Congruent Media

Euro RSCG 4D Discovery, the North American data analytics, CRM and behavioral marketing agency network of Euro RSCG Worldwide, has acquired Congruent Media, a full-service Internet marketing and interactive design agency, based in Baltimore, Maryland.  Effective immediately, the agency will become part of Euro RSCG 4D Discovery’s Baltimore office, expanding the entire network’s digital and behavioral marketing capabilities, client base and talent pool. This news comes on the heels of Euro RSCG 4D announcing the acquisition of Acmic Digital in India just over a week ago.

Congruent Media Founding Partners Dan Dawes and Jeffrey Rudolf will join Euro RSCG 4D Discovery as Senior Vice President of Digital and Senior Vice President of Digital Technology, respectively.

“We believe digital is far too important to be left in a silo. This acquisition is the latest in the continuation of our digital at the core model that we put in place back in 2005 where we integrate digital inside all of our agencies. In Baltimore, we’ll now be replicating this very successful model already in place in New York, Chicago and San Francisco” said David Jones, global CEO of Havas Worldwide and Euro RSCG Worldwide.

“Congruent media has a trusted reputation in the industry for building advanced interactive solutions for its clients, and this strategic move will continue to build momentum for the future-focused Euro RSCG 4D Discovery network,” said Ron Bess, President of Euro RSCG North America.  “Dan and Jeffrey have built a world-class interactive agency, and we are confident that this acquisition will enhance Discovery’s behavioral marketing strength and infuse our digital at the core model.”

Euro RSCG 4D Discovery assumes marketing and creative responsibilities for Congruent Media’s full client roster, including Metal Roofing Alliance, Speakman Company, Hurricane Grill & Wings, Pollard Banknote Limited, McElroy Metal Inc., Johns Hopkins University and Signs by Tomorrow. The Congruent Media team will join Euro RSCG 4D Discovery’s Baltimore office, creating 14 new positions at the agency.

USA, Chicago, IL

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