“FM’s home-grown technology platform is largely an untold story”.“We’re proud to place TextDigger’s semantic profiling technology in FM’s hands,” said Tim Musgrove, founder and CEO of TextDigger. “I’ve followed FM’s growth over the last few years and admire the company’s work. They have amassed a great team and a solid technology platform. I’m happy that our IP and our people will be integrated into such a wonderful company. This is a great strategic fit for all sides involved.”
TextDigger’s technology complements FM’s platform with a robust set of semantic solutions for content tagging, filtering and clustering, as well as related tools that simultaneously enhance the user experience, ad targeting, and semantic search engine optimization for a site or network of sites. The addition of TextDigger’s technology will bolster FM’s custom publishing and sponsorship capabilities for brand advertisers.
The acquisition is one major piece of FM’s ambitious technology plans. The company recently hired Chief Product Officer, Amy Yeh, to head up a growing technology team and platform roadmap. Tim Musgrove, TextDigger’s founder, will join FM as Chief Scientist, while retaining an affiliation with TextDigger as their Senior Research Fellow. Also joining FM will be Robin Hiroko Walsh, VP Engineering, Peter Ridge, Sr. Director of Product Management, and Jim Hull, Lead Software Engineer.
TextDigger will continue its search business, with Bob Perreault, the company’s Chief Business Development Officer, moving into the role of CEO. All of TextDigger’s customers will continue to be supported by either FM or TextDigger, depending on their type of project or service.
USA, San Francisco, CA