NetLine Corporation is to acquire All About Sales (AAS), a pay-for-performance sales engagement business. NetLine provides targeted online lead generation services for Advertisers, Marketers, and Publishers, and the acquisition will allow it to accelerate and streamline its clients’ pipelines at every phase of the sales cycle.
“With this acquisition, NetLine now delivers the leads and metrics against Marketing objectives while simultaneously providing Sales with qualified face-to-face meetings and feedback metrics for pipeline intelligence,” said Robert Alvin, CEO and Chairman of NetLine. NetLine’s performance-based products and services give companies more control over their Marketing Return on Investment by providing higher quality leads that increase opportunities to convert to sales. Clients select from a suite of options tailored to their specific Marketing and Sales needs, including Lead Generation, Lead Nurturing, Content Information Distribution, Online Web and Email Marketing Services, Database Management, Lead Verification, Validation and Qualification. Prospect Targeting, Sales Training, Sales Meeting Appointments, and Sales Closure products are now included as a result of the acquisition.
AAS capabilities, including a proprietary pipeline management system and an expert inside sales team, will enable NetLine to dynamically accelerate its clients’ sales cycles and increase their profitability. As part of the acquisition, AAS CEO Michael Whife has been named Vice President of Sales for NetLine.
“The Sales Engagement expertise that AAS brings perfectly complements NetLine’s Marketing-focused products and services,” said Whife. “We’re leveraging very incisive technology and infrastructure to help achieve both the Sales & Marketing objectives of NetLine’s clients faster and more efficiently.”
The terms of the deal were not disclosed.
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