PopCap Games acquires ZipZapPlay

Casual games business PopCap Games is to acquire ZipZapPlay, a social games company based in San Francisco, California. With the acquisition, PopCap increases its Facebook games lineup and establishes a social studio in Silicon Valley. Financial terms of the acquisition were not disclosed.

ZipZapPlay is a venture-backed social games startup with seventeen employees including founders Curt Bererton (CEO) and Mathilde Pignol (CCO), who will continue to direct game design and development at the San Francisco studio. ZipZapPlay’s previous titles include Baking Life and other social games.

“The team at ZipZapPlay is one of the best in the social games space, and combined with our existing group in Seattle gives us the opportunity to dramatically expand our development resources,” said John Vechey, PopCap co-founder and VP of Corporate Strategy and Development, who oversaw the acquisition. “While the acquisition creates immediate cross-promotional and operations benefits, this is a strategic move with huge long-term potential; we believe ZipZapPlay can help us further evolve and expand the definition of social games.”

Ireland, Dublin & USA, San Francisco, CA

Changyou.com to acquire a majority stake in 7Road

Changyou.com, an online game developer and operator in China, has entered into a definitive agreement with Shenzhen 7Road Technology Co. under which it will acquire 68.258% of the equity of Shenzhen 7Road Technology Co., Ltd. and its affiliates, a web-based game company in China. 7Road is a developer of Web-based games and the creator of DDTank, one of the most popular multiplayer Web-based shooting games in China.

Changyou will acquire 68.258% of the equity of 7Road for fixed cash consideration of approximately $68.26 million, plus additional variable cash consideration of up to a maximum of $32.76 million that is contingent upon the achievement of specified performance milestones through December 31, 2012. The acquisition is expected to be completed by June 30, 2011.

“Web-based games, which can be played in a browser without installation of a client application, are experiencing rapid growth and this is the right time to invest to and enter this space,” said Mr. Tao Wang, Changyou’s chief executive officer. “Changyou has been leading the market for massively multiplayer online games in China, and with the addition of a proven development team from 7Road, their successful game and wide network of partner websites, we are pushing forward in our plans to reach new audiences with the addition of quality products designed for different consumers.”

China, Beijing

SunGame Corporation completes merger with Freevi

Social game developer SunGame Corp. has merged with Nevada-based Freevi Corporation, a strategic fit for both companies. Freevi will utilize SunGame’s technical resources both for its expansion into the exploding virtual game market as well as its current product development, and will be trading as a reporting company on the OTC:BB market. SunGame gains from the massive potential exposure Freevi will bring when it launches Freevi.com on a wide scale in 2011.

The company will maintain a joint board and executive team led by Guy Robert, former CEO of SunGame, Ranulf Goss, IT Director and Director of SunGame, and Raj Ponniah, Director of Freevi and Director of SunGame, with Neil Chandran as CEO of SunGame.

USA, Los Angeles, CA & Nevada

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MindJolt acquires SGN and Hallpass Media

MindJolt today has acquired SGN, a leading developer and publisher of social mobile games, and Hallpass Media, a popular free online game network.

“The gaming space is evolving quicker than ever and the lines between the web and mobile continue to blur. Game services that transcend platforms and reach consumers wherever they play will be the ultimate winners; MindJolt is doing just that. The acquisition of SGN and Hallpass broadens our content offering and extends our reach. MindJolt becomes a cross-platform ‘triple threat’ with great games across mobile, social, and web platforms,” said Chris DeWolfe, CEO of MindJolt. “This three-pillar approach enables MindJolt to deliver our games wherever people choose to play, and differentiates our service from others in this space.”

With over 30 million downloads, including two iPhone Appstore #1 hits and several top 10 hits, SGN pioneered development of advanced mobile games offering console quality graphics and live multiplayer features on both iOS and Android platforms. With the strategic acquisition of SGN, MindJolt gains a roster of popular mobile games, including Mini Tycoon Casino, F.A.S.T., and Skies of Glory. SGN also adds social mobile development capacity and plans to release a host of new games this year.

“The team at MindJolt has an incredible track record of building visionary companies,” said Shervin Pishevar, founder and executive chairman of SGN. “The gaming space is evolving quicker than ever and the lines between the web and mobile continue to blur. Game services that transcend platforms and reach consumers wherever they play will be the ultimate winners; MindJolt is doing just that.”

Hallpass Media is a popular online gaming network consisting of vertically focused game destinations. The acquisition brings over four million gamers and nearly 1,500 new games to the MindJolt platform, while increasing MindJolt’s web distribution through Hallpass’s popular targeted game destinations.

“Hallpass sites have had tremendous success in reaching targeted audiences looking to play web-based games,” said Bill Karamouzis, Founder and CEO of Hallpass Media. “Taking Hallpass to the next level by bringing our content to mobile and social environments is very exciting for us.”

USA, San Francisco, CA

UK Buyout market registers strongest quarter in two years

Data from Lyceum Capital and Cass Business School’s UK Growth Buyout Dashboard shows that 23 smaller private equity buyouts worth an aggregate £828 million* completed between 1 January and 31 March 2011 – the highest volume and value seen in any single quarter during the past two years.

This quarterly trend analysis of private equity transactions in the £10 million to £100 million segment highlights a continuing upward trend and represents a strong start to the year.

The report’s authors say the figures reflect growing confidence and appetite amongst investors to support businesses which, having proven their resilience during the downturn, and are now well placed to harness emerging growth opportunities.

Number of investments

Whilst 11 transactions in the £10-25 million value range make up 48% of all mid-market ativity, the 12 deals completed in the £26-100 million range was a higher volume than has been seen any quarter during the previous two years .

Type of investments

Management buyouts (MBOs) continued to be the most prevalent transaction type in Q1 2011, accounting for 61% of all activity (14 of the 23 deals). However the data also illustrates that there has been a sharp rise in the number of secondary buyouts.

Eight SBOs completed – the highest volume of this type of deal in any quarter over the last two years and accounts for a third of all transations completed in Q1 2011.

The reports authors believe this rise was expected given the increased number of larger deals recorded and that the trend reflects the number of private equity houses continuing to rely on old-style intermediary-based deal sourcing, rather than research-led direct origination.

Only one public-to-private transaction was launched in the quarter, underlining the lack of appetite for de-listings within the mid-market.

This lack of interest is unlikely to improve given the recently announced proposals to change the Takeover Code.

Investments by industry

Technology, media, telecommunications (TMT) businesses attracted the most private equity investment in the quarter, with the seven deals completed in the sector accounting for 30% of all deals in Q1 2011.

This is a sharp rise in activity from previous quarters (Q4 2010: 3, Q3 2010: 2), continuing an underlying trend which saw the annual number of deals involving TMT businesses nearly treble from four in 2009 to 11 in 2010.

The other sector showing increased activity is retail and consumer, in which more deals were transacted (four) than in any other quarter over the past two years.

Trade, IPO and Secondary Exits

The first quarter of 2011 has seen the number of exits from private equity investments remain relatively steady with 11 deals completing in Q1 compared to an average of 10 over the previous four quarters.

Whilst trade dominated the buyer pool throughout 2009 and 2010, the first quarter of 2011 has seen this trend reverse, with the majority of exits (73%) being provided by eight secondary buyouts.

With just four exits through trade buyers, Q1 2011 has seen the lowest level of trade activity registered since Q4 2009.

The reports authors suggest that this trend reflects an increasing number of sponsors returning to market following the downturn looking to quickly deploy capital in mature private-equity backed assets.

Commentary

Commenting on the report, Andrew Aylwin, Partner at Lyceum Capital, said: “Optimism or pressure to invest? Whatever the reason, activity was up again in Q1. If this trend continues, we may see a hundred new deals this year, up from 68 last year and just 35 in 2009.

“But with prices on the rise, managers in the lower mid-market are working hard to understand investment risk, with deal processes drawn-out as a consequence.

“It’s too early to tell whether 2011 will yield a good vintage, but the market is clearly testing investment selection today with value-adding skills in the spotlight next.”

Scot Moeller, Professor in the Practice of Finance at Cass Business School, said: “It is notable that the first quarter’s activity in this lower middle market has been broader based than last year in terms of both industry sectors and size of deal.

“When combined with the consistently higher deal flow since early 2009, this should be a good indicator of continued strong deal flow in the next several quarters although the market is clearly still at a point where participants expect surprises.

“Particular strengths are currently in the technology sector, including software, as businesses gear up with the continuing improved outlook for the economy; these two sectors should continue to see increasing activity in 2011.”

For more information go to the The Cass/Lyceum Capital UK Growth Buyout Dashboard

*All figures for aggregate enterprise value of private equity investments are based on confirmed values from Experian’s CorpFin database and additional estimations by Lyceum Capital and Cass Business School where undisclosed.

RALLY Marketing Group acquiring PassionFruit Games

RALLY Marketing Group, an integrated marketing and promotions agency, is acquiring PassionFruit Games, a developer of casual video games designed for the female market. PassionFruit Games recently released Tiger Eye Part 1: Curse of the Riddle Box, which has become one of the top-selling, novel-based casual games released to date. Terms of the deal were not disclosed.

“Given the importance of the female shopper to our clients, we’ve built an incredible knowledge base and put great effort into understanding how their behavior is changing,” said RALLY CEO Lisa Clarke. “The acquisition of PassionFruit Games is an example of how RALLY, as an integrated agency, can help our clients capitalize on the evolution of marketing regardless of the platform or media.”

For Melissa Heidrich, Co-founder and Studio Director at PassionFruit Games, finding the right organizational fit was key. “There are many reasons on paper why this union makes sense,” she added. “However my decision is validated daily when we come in, sit in the same offices as one company, and work together to move this exciting new partnership forward.”

USA, Seattle, WA

Disney acquires Rocket Pack

TechCrunch is reporting that Disney has acquired an HTML5 gaming engine startup called Rocket Pack, based out of Helsinki, Finalnd. Rocketpack will report into Disney Interactive Media Group.

Terms of the deal have not been released, but TechCrunch are suggesting a price of between $10 and $20 million. It’s a fast acquisition – as of Feb 1, Rocket Pack was still developing the engine.

Read the full story

USA, Burbank, CA & Finland, Helsinki

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Eurogamer is expanding to North America and has acquired games content publisher Hammersuit.

Eurogamer, the Brighton UK based company founded by brothers Rupert and Nick Loman, has acquired games content publisher Hammersuit. Founded in 2004 and based in New York, Hammersuit is the publisher of the US games industry website IndustryGamers.com, as well as mobile gaming website Modojo.com. The company also provides content to businesses such as The Ayzenberg Group and Prima Games.

Eurogamer Network has created a division called IndustryGamers Inc, which will be responsible for publishing IndustryGamers.com as well as the newly formed IndustryGamers Content Services business. This division will also become responsible for representing existing Eurogamer Network properties such as Eurogamer.net, GamesIndustry.biz, VG247.com, RockPaperShotgun.com and Megaton in the US.
Rupert Loman, managing director of Eurogamer Network, commented on the acquisition: “We have been looking for the right opportunity to expand our business across the Atlantic and we are delighted to complete the acquisition of Hammersuit. They are a great fit for us and the potential as we expand our business to North America is huge.” He added, “We already have a significant US readership that values our distinctive editorial voice so adding a local team will greatly strengthen our offering for readers and advertisers in both Europe and North America.”

John Benyamine, co-founder of Hammersuit added: “The whole team at Hammersuit is looking forward to being part of the Eurogamer Network. Their reputation precedes them in the US, and we have no doubt this marriage will lead to even more success in the near future.”
Founder John Benyamine and the entire Hammersuit team will stay with the business following the acquisition.

UK, Brighton & USA, San Francisco, CA

Evolve Media Corp. acquires PlayStationLifeStyle

Evolve Media Corp., has acquired PlayStationLifeStyle, the largest PlayStation enthusiast site in the US. PlayStationLifeStyle will become a part of GameRevolution. GameRevolution.com is part of AtomicOnline, Evolve Media Corp.’s publishing division.

PlayStationLifeStyle is one of the leading PlayStation-specific news and review sites with over 169,000 Unique Visitors a month (comScore, December 2010). The website publishes up-to-the-minute industry news, in-depth game reviews, and a comprehensive trophy guide that outlines various videogame achievements users can obtain. PlayStationLifeStyle is also heavily focused on the gaming community and provides a forum for users to discuss games, tips, rumors and developments.

“PlayStationLifeStyle not only provides great coverage of PlayStation-focused news, but also has a very enthusiastic community of gamers,” said Paul Hanges, Managing Director of GameRevolution. “We recognized PlayStationLifeStyle’s potential and wanted to bring it to a larger platform by coupling it with GameRevolution’s extensive reach, therefore creating the ultimate gaming destination.”

GameRevolution will migrate PSLS to Evolve’s publishing platform, manage all editorial content and will merge the PlayStationLifeStyle’s editorial team with its own writing staff, enabling it to improve site features and functionality as well as further provide in-depth coverage of PlayStation news. Also, PlayStationLifeStyle’s founder, Anthony Severino, will now stand as GameRevolution’s Managing Editor.

“I am confident that GameRevolution will take PlayStationLifeStyle to new heights previously thought to be unreachable. Not only is this exciting for myself and the PlayStationLifeStyle staff, but also for the site’s growing audience,” said Anthony Severino, Managing Editor of GameRevolution. “We are excited to be able to leverage the enormous resources of Evolve to improve the site, adding mobile, social and original video functionality and programming to the site.”

USA, Los Angeles, CA

 

Mindspark acquires the VoxPop gaming platform

Mindspark Interactive Network, an operating business of IAC, has acquired the pop culture gaming platform developed by VoxPop Network Corp., one of the largest pop culture gaming companies in the market. The gaming platform is used by many of the leading entertainment and media sites on the web.

The VoxPop platform, including its trivia engine, has been used to power pop culture games in genres ranging from music to news. The technology enables the fast and flexible creation of new trivia game mechanics across a spectrum of product types and genres, and will serve as the platform for several products to be featured on Mindspark brand IWON, one of the Internet’s original casual gaming destinations and a top 20 online gaming site*. Terms of the transaction were not disclosed.

USA, White Plains, NY

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