Eurogamer, the Brighton UK based company founded by brothers Rupert and Nick Loman, has acquired games content publisher Hammersuit. Founded in 2004 and based in New York, Hammersuit is the publisher of the US games industry website IndustryGamers.com, as well as mobile gaming website Modojo.com. The company also provides content to businesses such as The Ayzenberg Group and Prima Games.
Eurogamer Network has created a division called IndustryGamers Inc, which will be responsible for publishing IndustryGamers.com as well as the newly formed IndustryGamers Content Services business. This division will also become responsible for representing existing Eurogamer Network properties such as Eurogamer.net, GamesIndustry.biz, VG247.com, RockPaperShotgun.com and Megaton in the US.
Rupert Loman, managing director of Eurogamer Network, commented on the acquisition: “We have been looking for the right opportunity to expand our business across the Atlantic and we are delighted to complete the acquisition of Hammersuit. They are a great fit for us and the potential as we expand our business to North America is huge.” He added, “We already have a significant US readership that values our distinctive editorial voice so adding a local team will greatly strengthen our offering for readers and advertisers in both Europe and North America.”
John Benyamine, co-founder of Hammersuit added: “The whole team at Hammersuit is looking forward to being part of the Eurogamer Network. Their reputation precedes them in the US, and we have no doubt this marriage will lead to even more success in the near future.”
Founder John Benyamine and the entire Hammersuit team will stay with the business following the acquisition.
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