The deal is a major development for PERFORM, rapidly increasing its scale and reach in the global digital sports market to over 95 million users a month.
Over the last three years, Goal.com has used its strong brand and broad news coverage in fifteen languages to build up a leading position in the online football portal market. In January 2011, Goal.com was visited by 19.4 million unique users (Comscore).
PERFORM will integrate its live sports data (GSM), video news (OMNISPORT), video highlights (ePlayer) and live streaming (LIVESPORT.TV) from its catalogue of over 40 different football leagues and competitions.
Goal’s CEO, Ron Elwell, commented. “Over the last 5 years, Goal.com has grown from nothing to the largest football site in the world, reaching tens of millions of passionate fans thanks to the vision of our founder, Gian Luigi Longinotti-Buitoni. The acquisition by PERFORM provides a great platform for the continued growth of the site with the addition of world class video content and I’m sure it will continue to be a fantastic business.” Michael Simpson, one of Goal.com’s original founders assumes the role of Senior Vice President for Product and Content, Jonathan Gamble becomes Senior Vice President for Commercial and Sales and Scott Rothrock will continue as Chief Technology Officer of Goal.com. All three members will report to Simon Denyer, joint-CEO, PERFORM.
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