Mindspark acquires the VoxPop gaming platform

Mindspark Interactive Network, an operating business of IAC, has acquired the pop culture gaming platform developed by VoxPop Network Corp., one of the largest pop culture gaming companies in the market. The gaming platform is used by many of the leading entertainment and media sites on the web.

The VoxPop platform, including its trivia engine, has been used to power pop culture games in genres ranging from music to news. The technology enables the fast and flexible creation of new trivia game mechanics across a spectrum of product types and genres, and will serve as the platform for several products to be featured on Mindspark brand IWON, one of the Internet’s original casual gaming destinations and a top 20 online gaming site*. Terms of the transaction were not disclosed.

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