Over the past 18 months, OkCupid has experienced substantial member growth by establishing a more casual, low-hurdle dating environment that has resonated with younger adults. Unlike IAC’s other dating sites, OkCupid generates revenues primarily through advertising, and over the last year has been the fastest growing dating site in the advertising-based category.
“OkCupid has been a real innovator in our space, and the dating environment they’ve created has struck a chord with a younger demographic. I think it’s clearly the best site in its competitive set, with better features and a more distinctive personality than any other advertising-based site,” said Greg Blatt, CEO of IAC. “We know that many people who start out on advertising-based sites ultimately develop an appetite for the broader feature set and more committed community, which subscription sites like Match.com and Chemistry.com offer, creating a true complimentary relationship between our various business models. 2010 saw record growth both for Match and OkCupid, and we believe coordinating the adjacent business models will help fuel continued growth for both. This acquisition therefore goes a long way toward our objectives of bringing new people into the online dating world, offering the ability to meet in whatever type of online setting, and at whatever commitment level, our members desire, and facilitating a seamless evolution of the online dating experience without ever having to leave our portfolio of sites.”
“We are excited to join forces with Match because it is clear that no company is more committed to helping people find relationships,” said Sam Yagan, co-founder and CEO of OkCupid. “This marriage offers us the best of both worlds: the autonomy to continue pursuing OkCupid’s original vision and the ability to leverage Match’s reach and expertise to grow even faster.”Sam Yagan, the co-founder and CEO of OkCupid will continue to run the business and oversee all day-to-day operations from OkCupid’s office in New York.
USA, New York, NY
- Match.com acquires Singlesnet Posted on February 26, 2010