RALLY Marketing Group, an integrated marketing and promotions agency, is acquiring PassionFruit Games, a developer of casual video games designed for the female market. PassionFruit Games recently released Tiger Eye Part 1: Curse of the Riddle Box, which has become one of the top-selling, novel-based casual games released to date. Terms of the deal were not disclosed.
“Given the importance of the female shopper to our clients, we’ve built an incredible knowledge base and put great effort into understanding how their behavior is changing,” said RALLY CEO Lisa Clarke. “The acquisition of PassionFruit Games is an example of how RALLY, as an integrated agency, can help our clients capitalize on the evolution of marketing regardless of the platform or media.”
For Melissa Heidrich, Co-founder and Studio Director at PassionFruit Games, finding the right organizational fit was key. “There are many reasons on paper why this union makes sense,” she added. “However my decision is validated daily when we come in, sit in the same offices as one company, and work together to move this exciting new partnership forward.”
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