Collective acquires UK video network Web TV Enterprise

Collective, a full service provider of media and technology solutions for display and video advertising, has acquired premium online video advertising network, Web TV Enterprise. The deal, follows Collective’s February acquisition of video advertising platform OggiFinogi. Terms of the deal were not disclosed.

Web TV Enterprise is the UK’s largest premium online video ad network, representing many of the UK’s leading web publishers and content owners. A pioneer of the VOD (video on-demand) advertising space since 2006, Web TV presents advertisers with the widest range of premium video channels on the web, reaching more than 25 million UK viewers a month.

“Slow adoption of online video advertising has resulted in the format’s potential being left largely untapped with video companies remaining a small subset of overall television advertising spend,” said Joe Apprendi, CEO, Collective. “Unlike most video networks, Web TV’s revenues come largely from broadcast media budgets versus smaller digital plans. This is a trend that we see accelerating in the UK, US and globally.”

USA, New York, NY & UK, London

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