Collective, a full service provider of media and technology solutions for display and video advertising, has acquired video advertising platform and services provider, Oggifinogi. Terms of the deal were not disclosed.
“The dramatic growth in video viewership over the past three years led to television quality video being more widely distributed online,” said Joe Apprendi, CEO, Collective. “The full potential of online video advertising has yet to be unleashed. This acquisition enables us to bring the right mix of art and science to brand advertisers, especially as they rethink their television advertising budget and look to online to complement their broadcast and cable ad spend.”
Oggifinogi provides highly interactive video advertising in both the banner and interactive pre roll space and is recognised for the significant interactive rates that its product drives. Collective’s acquisition of Oggifinogi combines audience targeting with engaging ad units, making it possible for AMP clients to more readily tap the benefits of rich media and video ad formats into their existing AMP capabilities.
Oggifinogi’s platform is already seamlessly integrated into Collective’s AMP platform and media network, with more than 300 campaigns executed since 2009.
Based in Bellevue, Washington, Oggifinogi’s client roster includes more than 100 companies, including Bing, Best Buy, Sony, NBC, Paramount and others. Oggifinogi reaches more than 150 million unique users across more than 2,500 publisher sites, and will continue to operate as a subsidiary of Collective, servicing its existing agencies, advertisers and publishers.
“We are thrilled to become a part of Collective, integrating our creative and technical know-how with Collective’s access to publisher, agency and marketer channels,” said Michael Hyman, CEO, Oggifinogi. “Together, we can offer a turn-key video advertising solution for brand advertisers.”
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