YouGov plc, the market research and data analytics group, has acquired Galaxy Research Pty Ltd, a market research agency in Australia. The terms of the deal were not disclosed.
Galaxy, based in Sydney, has a market research offering comparable to YouGov’s Data Services offering. The agency known in the Australian market for opinion polling and as the administrator of the local political opinion polling brand, Newspoll.
YouGov’s existing Australian business, established two years ago, operates in keeping with YouGov’s core model of using data collected from its proprietary panel of members to provide syndicated data products and services. The combined business will be in a position to expand its data products and services offering.
David Briggs, the founder and Managing Director of Galaxy, will lead the combined business and team of 11 employees in Australia, which will initially operate under the brand YouGov Galaxy.
Stephan Shakespeare, CEO of YouGov, commented: “With its reputation for accuracy and an excellent roster of corporate market research clients, Galaxy was an obvious fit for the YouGov Group. This acquisition increases our presence in Australia which is a significant market and one which is strategically important to our international clients.”
UK, London & Australia, Sydney
Lancashire based
Make It Cheaper, which has appeared three times in the Sunday Times Fast Track 100, posted turnover of £12.6 million last year and generated an operating profit of £1.62 million. The business was founded by CEO Jonathan Elliott in 2007 and now employs 175 staff.
Private equity investor 

Charterhouse was founded in 2004 by four market researchers, Julie Irwin, Mark Dennis, Sara McFadzean and Mervyn Flack. Julie will continue to run the business as Managing Director with Mark and Sara continuing in their position as Directors; Mervyn is relinquishing his role as Chairman.


Simon Miles, EDW Technology CEO said “We are incredibly excited about working with TEAM to grow our combined market presence and strengthen our product and service offering within the industrial and commercial utility supply and large energy consumer sector”.
You must be logged in to post a comment.