Fusion Corporate Partners

Digital communications company Investis, a portfolio company of private equity company ECI, has acquired digital marketing agency ZOG Digital. The terms of the deal were not disclosed.

ZOG Digital, based in Phoenix, USA and founded in 2011, provides key digital marketing services, including search engine optimisation, content strategy, paid media and social marketing. The business is ranked by Forrester as one of the top 10 US search marketing agencies. Clients include Whirlpool, Fruit of the Loom, Wyndham Vacation Rentals and Del Monte.

Investis, headquartered in London, has more than 500 employees globally. With the ZOG Digital acquisition, the company’s US presence will grow to over 100 employees, split between Phoenix and the company’s US headquarters in New York City.

“Digital is at the heart of everything we do,” said Investis CEO Don Scales. “With this acquisition, we define end-to-end content strategy, drive new visibility and amplify influence and engagement across all channels and platforms. Our roots in the investor relations space give us a unique perspective on creating the next-generation digital communications company. ZOG Digital’s capabilities, in particular, will benefit our corporate clients globally.”

“Don’s track record as a top operator and global executive in the digital industry gives new velocity to the vision, client success and company culture we have built at ZOG,” said Jeff Herzog, ZOG Digital founder/CEO. “Together the companies will help corporate communicators establish new trusted and valuable relationships between brands and audiences. The ability to deliver connected content will open up new markets in the US and throughout Europe.”

Herzog will join Investis as an advisor and resident futurist, helping identify growth opportunities for the company.

Richard Chapman, Partner at ECI and a Board Director at Investis commented, “We are delighted to have backed Don and the team at Investis to make this acquisition. In our experience we have found strategic investments such as this one to be powerful growth drivers.”

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