YouGov plc, the market research and data analytics group, has acquired Galaxy Research Pty Ltd, a market research agency in Australia. The terms of the deal were not disclosed.
Galaxy, based in Sydney, has a market research offering comparable to YouGov’s Data Services offering. The agency known in the Australian market for opinion polling and as the administrator of the local political opinion polling brand, Newspoll.
YouGov’s existing Australian business, established two years ago, operates in keeping with YouGov’s core model of using data collected from its proprietary panel of members to provide syndicated data products and services. The combined business will be in a position to expand its data products and services offering.
David Briggs, the founder and Managing Director of Galaxy, will lead the combined business and team of 11 employees in Australia, which will initially operate under the brand YouGov Galaxy.
Stephan Shakespeare, CEO of YouGov, commented: “With its reputation for accuracy and an excellent roster of corporate market research clients, Galaxy was an obvious fit for the YouGov Group. This acquisition increases our presence in Australia which is a significant market and one which is strategically important to our international clients.”
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