Groupon acquires online flash fashion retailer ideeli for $43 million

grouponGroupon has acquired ideeli, an online flash fashion retailer for $43 million in cash.

Ideeli provides its  of members with access to leading brands in women’s and men’s apparel and accessories and home decor at discount prices. Founded in 2007 and based in New York, ideeli is one of the largest independent fashion flash sites.

“We are thrilled to add ideeli and their team to our company,” said Groupon CEO Eric Lefkofsky. “Ideeli extends our fashion presence and brings great relationships with many of the top brands in apparel. Our customers have a ideeli[1]demonstrated appetite for these offers, and by broadening our reach in this space Groupon is even better positioned as the place you start when you want to do or buy just about anything, anytime, anywhere.”

Ideeli will maintain its headquarters in New York and will continue to operate as a separate website.

USA, Chicago, IL & New York, NY

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