Groupon acquires SideTour

grouponGroupon has acquired SideTour, a marketplace that helps people discover, book and host  local activities. The terms of the deal were not disclosed.

SideTour events are intimate gatherings, averaging 12 attendees, and span food, drink, architecture, history, art and much more. SideTour currently offers more than 500 public and private events with more than 400 hosts using the platform. Hosts include chefs, artists, Olympic medalists, casting directors and sommeliers.

“The addition of SideTour’s curated local experiences furthers our vision of Groupon as the go-to place for consumers to find just about anything, anywhere, anytime,” said GrouponLive General Manager Greg Rudin. “By offering these highly personalized activities, tours and memorable things to do through Groupon, we can deliver even more fun ways for our customers to explore and discover the best local experiences.”

Founded in 2011, SideTour will continue to operate as a separate entity for some time, and Groupon will distribute their events to its  active customers through its email, web and mobile channels.

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