Project: WorldWide acquires social marketing firm Affinitive

Project: WorldWide has acquiredAffinitive, a word-of-mouth and social media agency and Facebook Preferred Marketing Developer (PMD) that handles consumer assignments for brands such as Random House, E.&J. Gallo Winery, Major League Soccer and Ubisoft. Financial terms were not disclosed.

Founded in 2002 and headquartered in New York City, Affinitive provides social business solutions combining innovative consumer engagement strategies with proprietary technology, real-time monitoring and integration with clients’ existing enterprise systems to create a seamless platform for creating and executing integrated brand programs.

Over the course of a decade and more than 200 campaigns, Affinitive has created and managed online brand communities, customer insight/advisory panels, loyalty/rewards programs, social and mobile applications, digital promotions and much more. As a founding member of the Word of Mouth Marketing Association, the group is recognized as an industry pioneer and a leader within the industry’s ongoing efforts to evolve social media marketing practices and standards.

“Affinitive is a natural fit for Project in that we share the same belief about how brands must adapt to spark two-way dialogue and actively participate in customer-driven conversations,” said Robert G. Vallee Jr., Chairman & CEO of Project: WorldWide. “Brands today seek to engage through more meaningful stories and experiences, and Affinitive will help advance our mission to do just that.”

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