The Australian publishing company Nextmedia, part of the Forum Media Group, has acquired the female sports coverage website The Women’s Game. The terms of the deal were not disclosed.
Originally, the site was largely focused on football, but after its relaunch on 1 February 2018, will cover Australian women’s sport across multiple disciplines including football, netball, cricket, AFL and rugby. The target market for The Women’s Game is active players and young athletes who are looking to participate in the professional leagues of women’s sports. It was started by legal professional and football fan Ann Odong in 2008, when she found there was lack of coverage in mainstream media about the W-League and Matildas.
Kevin Airs, digital head of sports at Nextmedia, said, “There has been a huge rise in the professionalisation of women’s team sport, which has corresponded with an equal increase in the standard played, generating far more interest among fans and inspiring more people to get involved themselves. We want to be a part of that and be part of raising the profile of women’s sport, as well as the standard of reporting it.”
Australia, St Leonard’s, NSW & Brisbane, QL
Fusion Corporate Partners 
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