I-5 Publishing, a provider of multi-platform content for special interest communities and brands, has acquired Dogster and Catster from SAY Media.
Say Media acquired Dogster and Catster in April 2011.
Dogster and Catster, which draw a combined 2.5 million visitors a month, serve as a one-stop resource for dog owners and cat owners, respectively, and offer information about grooming, diet, health and well-being.
“As the world’s largest owned and operated online pet network, we want to bring a pet owner’s voice to our line of products, while executing on our commitment to growing our digital footprint, which is critical as we continue to evolve and expand our business,” said Mark Harris, CEO of I-5 Publishing. “We look forward to integrating and leveraging the Dogster and Catster properties to bolster our company efforts and serve current and future pet owners and pet businesses across the globe.”
The Catster and Dogster teams will report to I-5 General Manager & Vice President, Digital Jennifer Black. Catster and Dogster will remain headquartered in San Francisco, Calif.
USA, Irvine, CA & San Francisco, CA
- SAY Media secures $27 Million in funding led by New Enterprise Associates July 19, 2012
- SAY Media Acquires ReadWriteWeb Posted on December 15, 2011
- SAY Media acquires Dogster Posted on April 20, 2011
- VideoEgg to acquire Six Apart and create SAY Media Posted on September 27, 2010
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