VideoEgg to acquire Six Apart and create SAY Media

VideoEgg, a privately held advertising network, has agreed to acquire blogging and conversational media company Six Apart, to form SAY Media.

The new entity combines VideoEgg’s engagement technologies with Six Apart’s social publishing platform to power advertising campaigns that are more conversational and interactive, with the combined company reaching 345 million global unique visitors.

Mena Trott, Six Apart co-founder: “SAY Media continues Six Apart’s mission to make passionate creators successful. Whether on TypePad or another platform, developing a game or an application, the company will empower people to create great content and make money doing it. This acquisition marks a new beginning as we launch a modern media company centered on the creators, the content, and the audiences that are redefining media.”

Link to the Launch Video

USA, San Francisco, CA

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