SAY Media today announced it has acquired Dogster, creator of community sites Dogster and Catster, to build out its portfolio of owned and operated vertical media properties.
“Dogster, Inc. has done a tremendous job building a safe, trusted environment for community members to share their passion for their pets, made evident by their growing audience of more than two million unique visitors each month,” said Matt Sanchez, CEO and co-founder of SAY Media. “The team’s established expertise in community building and social media distribution, combined with the considerable resources of SAY, will lead to a more robust, engaging experience for members.”
SAY Media pan to acquire numerous other sites as it builds out out its roster of “interesting, passionate verticals”. In addition to their acquisition plans, SAY Media also plan to build new properties to expand its growing independent media network.
The Say Blog reports, “Our mission is to be the undisputed home of independent, passion-based media. This acquisition marks an important milestone in the evolution of our company as we begin to build our portfolio of owned and operated properties by acquiring and launching media sites with strong point of view, passionate editors, and active and engaged communities.”
USA, San Francisco