The USA TODAY Travel Media Group has acquired 10Best.com. Terms of the acquisition were not disclosed.
10Best.com provides users with original, unbiased, and experiential travel content of top attractions, things to see and do, and restaurants for top destinations in the U.S. and around the world. The content is produced by writers living in the city they write about. In 2012, 10Best.com averaged more than 700,000 monthly unique visitors generating approximately 28 million page views.
10Best.com will continue as a standalone travel media site and its content will be featured in USA TODAY Travel Media Group travel products. The content will also be used across other Gannett media outlets.
“As we welcome the 10Best brand and team into the USA TODAY family, we believe their expertise in fresh, useful and engaging travel content will greatly contribute toward expanding our product offerings,” said John Peters , president of USA TODAY Travel Media Group. “Travel is in the DNA of USA TODAY and for decades we’ve been providing our audience with helpful and easy to use travel content. 10Best fits very well into our overall travel strategy as we continue to expand our digital portfolio of travel news, products and services.”
USA, McLean, VA
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