Crown Business Communications to acquire Acclaim

Crown Business Communications, one of the UK’s leading communications agencies, has agreed terms for the acquisition of business and key staff from Acclaim, specialists in audience engagement and brand communications. The deal will propel Crown into the top 5 UK agencies in the corporate communications sector.

Commenting on the deal, Crown’s Managing Director Nicky Havelaar said: “acquiring the Acclaim business was a good opportunity for us because there’s a good cultural and business fit. They have a talented team and an excellent client list. We are pleased to be able to offer continuity of business to the contracts in progress. We’re looking forward to bringing Acclaim people on board and working with them to provide even smarter and more creative communications solutions for our combined client list.”

Havelaar will remain Managing Director of the enhanced Crown, while Acclaim’s Managing Director Simon Hambley will become Sales Director. 

Hambley said: “I’ve known of Crown for a long time and admire their work. I’m confident that our people will transition smoothly into their organisation and we’ll move forward together to provide an even better service for our clients in the future.”

UK, London

Publicis acquires G4 Advertising in China

Publicis Groupe has acquired G4, a Bejing-based full-service advertising agency. Effective immediately, the agency will rebrand as Publicis G4, and will be joined by the Publicis Beijing Nestlé team to service Nestlé throughout Greater China.

Current G4 Managing Director, Laurent Beloeuvre, will head the new entity, and will have the additional role of Greater China Director on the Nestlé account. Launched in 2009, G4 with 28 advertising professionals offers design and creative expertise, event management and consulting for Nestlé in China.

China has one of the most dynamic and fastest-growing advertising markets in the world. According to ZenithOptimedia forecasts (March 2010), the Chinese ad market is expected to grow by 11.5% in 2010. Publicis Groupe is present in China through all of its global networks. The Groupe employs more than 3,700 professionals throughout more than 50 cities (including Beijing, Shanghai, Chengdu, and Guangzhou).

France, Paris

Publicis acquires Brazilian interactive agency AG2

Publicis Groupe has signed an agreement to acquire AG2, one of the largest independent digital agencies in Brazil. The agency will be aligned with Publicis Modem, the digital arm of the Publicis Worldwide global network, and will be renamed AG2 Publicis Modem. Cesar Paz, CEO of AG2, will continue to lead the agency, and will now report to Orlando Marques, CEO of Publicis Brazil.

Headquartered in Porto Alegre with offices in São Paulo and Pelotas, AG2 employs approximately 170 communications specialists. Since its launch in 1999, the agency has established itself as a national leader in interactive experiences. AG2’s core expertise is competitive intelligence, a competence that boosts its other two: brand management and interactive experiences. Major clients include General Motors, Bradesco (one of the biggest banks in Brazil), Embraer, and Bunge Group.

The acquisition of AG2 illustrates Publicis Groupe’s continued commitment to investing in digital and high-growth markets. AG2 is the most recent addition to the Publicis Modem digital network. Publicis Modem currently employs approximately 1,400 professionals and has 40 offices around the world.

According to ZenithOptimedia adspend forecasts (July 2010), the Brazilian ad market expanded rapidly during the five years leading to 2008. All media performed well, but online is the clear winner: between 2004 and 2008, the online market grew by at least 40% each year. Because marketing budgets were slashed last year, overall estimated growth slowed in 2009, but is poised to recover rapidly. Brazil is still considered one of the most promising advertising markets in the world.

Publicis Groupe has nearly 750 employees in Brazil. The Groupe is present through its brands Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, VivaKi (Digitas, Razorfish, Starcom MediaVest Group, ZenithOptimedia), and MS&LGroup.

France, Paris

Proposed acquisition of Mitchell Communication Group by Aegis Group plc

Aegis Group plc and Mitchell Communication Group  have entered into a Merger Implementation Agreement (“MIA”) under which it is proposed that Aegis will acquire all of the issued capital in Mitchell for approximately A$363 million (based on the cash consideration of A$1.20 per Mitchell share and including options and performance rights). Mitchell shareholders may elect to receive their consideration in cash, or Aegis shares, or a combination of both. This equates to a total of approximately £207 million, as per the A$:£ exchange rate on 28 July 2010 of A$1.75:£1. In addition, in the event the transaction is approved, Mitchell shareholders will receive the benefit of a fully franked Mitchell dividend in respect of the year ended 30 June 2010 of A$0.05 per share. The Mitchell Board has also resolved to suspend the Mitchell Dividend Reinvestment Plan.

The acquisition will be implemented by way of a Scheme of Arrangement (“Scheme”) under which Mitchell shareholders can elect to receive either A$1.20 cash per Mitchell share, or Aegis shares, or a combination of the two. The scrip component of the offer will be based on the ratio of 40 Aegis shares for every 67 Mitchell shares held, with a cap on the overall quantum of Aegis scrip to be offered of up to 9.9% of Aegis’ share capital. Full details of the cash and scrip election mechanism will be set out in the Explanatory Memorandum for the Scheme, scheduled for distribution in September.

The offer represents a premium of:

– 15.4% to the last closing price of Mitchell shares prior to this announcement on 28 July 2010;
– 30.7% to the three-month Volume Weighted Average Price (“VWAP”) of Mitchell up to the close of trade on 28 July 2010; and
– 33.8% to the six-month VWAP of Mitchell up to the close of trade on 28 July 2010.

Aegis Group plc is one of the world’s leading marketing communications groups, operating in 82 countries around the world, and in the year to 31 December 2009 made underlying operating profit of £170.3 million on revenue of £1.35 billion. Mitchell is Australia’s largest marketing communications group and in the year to 30 June 2009 reported profit before tax of A$27.4 million on revenue of A$225.2 million. As at 31 December 2009 Mitchell had gross assets of A$508.3 million.

The Board of Directors of Mitchell unanimously recommends shareholders accept and vote in favour of the Scheme, in the absence of a superior proposal and subject to an Independent Expert concluding that the Scheme is in the best interests of Mitchell shareholders. Harold Mitchell, founder and Executive Chairman of Mitchell, and his immediate family (together being 40% shareholders in Mitchell) along with each of the other Directors of Mitchell, intend to vote or cause to be voted all of their direct and indirect interests in Mitchell in favour of the Scheme, in the absence of a superior proposal and subject to an Independent Expert concluding that the Scheme is in the best interests of Mitchell shareholders.

If the Scheme is implemented, Mr Mitchell, being a 30% shareholder, intends to take his consideration in Aegis shares, becoming a significant shareholder in Aegis. He has further undertaken not to dispose of 85% of the shares he receives in relation to this transaction for a period of 24 months after the date that they are issued to him. Mr Mitchell also intends to lead the combined Aegis Media Pacific business as Chairman.

Aegis has reached agreement with Mr. Mitchell under which Aegis has an option to acquire from him 19.9% of the issued share capital of Mitchell – part of his 30% shareholding – for Aegis shares, at the same ratio as proposed to be offered under the Scheme. Any Aegis shares issued under the option agreement will form part of the Aegis shares otherwise available under the Scheme. Details of this agreement will be disclosed in a substantial holder notice to be lodged by Aegis with ASX.

Jerry Buhlmann, Aegis Group Chief Executive Officer, said:

“We are pleased to announce that we have reached agreement to buy Mitchell, which is a hugely successful company with a strong track record of profitable growth driven by its market-leading positions in both traditional and digital media.

“Mitchell is the leading marketing communications group in Australia, the eighth largest ad spend market in the world, and this acquisition is a further step in transforming Aegis’ operations in the Asia-Pacific region. Our businesses are a strong strategic and cultural fit. Combining Mitchell with our existing business in Australia will create a formidable business for the benefit of all our clients and position us for continued strong growth in the most dynamic region in the world.

“The proposed acquisition will be earnings accretive for Aegis and will enhance the return on invested capital in the first full year post combination.”

Harold Mitchell, Mitchell Communication Group Executive Chairman, said:

“I am delighted that we have reached agreement with Aegis over a deal which I believe is in the best interests of our people, our clients and our shareholders.

“Aegis is the best placed of the global agency groups for the convergent future, with a strong focus on digital and media. We are convinced they have enormous growth ahead of them and having Mitchell as part of their global network will be an important part of achieving that. That is why I intend to become a significant shareholder in Aegis if the transaction is approved.”

Details of the Agreement

Under the Scheme, Mitchell shareholders will receive total consideration of A$1.20 cash for each Mitchell share held, or 40 Aegis shares for every 67 Mitchell shares held, or a combination of both. In addition, subject to approval of the transaction, Mitchell shareholders will receive the benefit of a fully franked Mitchell dividend in respect of the year ended 30 June 2010 of A$0.05 per share. Mitchell will announce further details of the timing of dividend payments with the announcement of its full year financial results for the year to 30 June 2010.

Mitchell shareholders can elect to receive either cash, or Aegis shares, or a combination of the two. The scrip component of the offer will be based on the ratio of 40 Aegis shares for every 67 Mitchell shares held, with a cap on the overall quantum of Aegis scrip to be offered (whether under the Scheme or under the option agreement with Harold Mitchell) of up to 9.9% of Aegis share capital. Full details of the cash and scrip election mechanism will be set out in the Explanatory Memorandum for the Scheme.

The transaction is subject to a number of conditions, including court approval and Mitchell shareholder approval. The key terms and conditions of the Merger Implementation Agreement are summarised later in this announcement.

The cash component of the acquisition will be funded by Aegis from internal resources.

An Explanatory Memorandum with full details of the transaction, including an Independent Expert’s Report, is expected to be dispatched to Mitchell shareholders in September 2010. The shareholder meeting to approve the Scheme is expected to be held in October 2010. A more detailed timetable for the approval and implementation of the transaction will be announced in due course.

Aegis was advised by Greenhill, Slaughter and May and Freehills. Mitchell was advised by ANZ Mergers and Acquisitions and Mallesons Stephen Jaques.

UK, London

IBM to acquire Unica Corporation

IBM is to acquire Unica in a cash transaction at a price of $21 per share, or at a net price of approximately $480 million, after adjusting for cash.  A publicly held company in Waltham, Mass., Unica will expand IBM’s ability to help organizations analyze and predict customer preferences and develop more targeted marketing campaigns. The acquisition is expected to close in the fourth quarter of 2010.

Unica has more than 1,500 global customers across a wide range of industries including financial services, insurance, retail telecommunications, travel and hospitality. Customers include Best Buy, eBay, ING, Monster, Starwood and US Cellular. 

Today’s news expands IBM’s growing portfolio of industry software solutions designed to help companies automate, manage, and accelerate core business processes across marketing, demand generation, sales, order processing and fulfillment.  This acquisition along with IBM’s recent acquisitions of Sterling Commerce and Coremetrics will enhance IBM’s ability to support customers increasing demands in this growing market.

“IBM understands the demands on today’s organizations to transform core business processes in functions such as marketing with intelligence and automation,” said Craig Hayman, general manager, IBM Industry Solutions.  “Unica was a clear choice for IBM based on its power to automate a broad set of marketing capabilities and its established reputation for delivering customer success in marketing to organizations around the world.” 

“Unica’s focus is to help our customers deliver marketing messages so relevant that they are perceived as a service to our clients’ customers,” said Yuchun Lee, CEO, Unica Corp.  “Together with IBM, we will bring our leading enterprise marketing management solutions to a wider set of customers worldwide and with a much broader, more comprehensive portfolio.”

Unica’s 500 employees will be integrated into IBM’s Software Solutions Group, which includes a range of industry-focused offerings.  Unica software will complement the capabilities of IBM’s Business Analytics and Optimization Consulting organization – a team of 5,000 consultants and a network of analytics solution centers, backed by an overall investment of more than $11 billion in acquisitions in the last five years.

USA, New York, NY & Waltham, MA

Blanca Games acquires poker network Cereus Network

Blanca Games, led by e-gaming entrepreneur Stuart Gordon, has acquired the Cereus Poker Network, one of the largest poker networks in the world.  The terms of the transaction were not disclosed.

Blanca’s acquisition of Cereus includes the Network operations, software, the absolutepoker.com brand, and the ub.com brand.

Stuart Gordon, Chief Executive Officer of Blanca Games, said, “The acquisition of Cereus is a significant opportunity for us.  Cereus is a major platform of well-managed assets.  Over the past few years, it has created new brands, like ub.com, that are extremely well-positioned in the most desirable demographic in our market:  players in the 20s and 30s age brackets.  From our perspective, we have acquired a large, sophisticated online gaming operation with state-of-the art capabilities, ranging from compliance to business intelligence to online marketing to customer service.  We see a tremendous growth opportunity in this deal and beyond, as Blanca seeks additional acquisitions in the market.”

Mr. Gordon further commented, “We are confident that the Cereus Network has found an excellent home in Blanca Games.  Over the past several years, Cereus has developed into an outstanding platform, which is poised for significant growth.  This transaction will benefit Cereus players and employees alike.  We expect no changes in the playing experience on the Cereus sites, except for the improvements that will likely be the long-term result of this transaction.”

Commenting on Blanca’s priorities for Cereus going forward, Mr. Gordon added:  “We intend to leverage the existing strengths of the Cereus Poker Network, particularly in the areas of security and customer service.  Although we are impressed with many of the new security features on the Network today, security is and will remain our top priority.  We’re also pleased with the efficiency and the player-friendly approach of Cereus’s customer service operation, but we will always be seeking to improve in this area.”

About Blanca Games, Inc.  Stuart Gordon established Blanca Games, Inc. for the purposes, among others, of making acquisitions in the online gaming industry, including the purchase of the Cereus Poker Network.  Mr. Gordon is the CEO of Blanca and is a pioneer in the online gaming industry.  He is also the founder and operator of bingomania.com and Helix Gaming International, Ltd, which are licensed and regulated both in the jurisdictions of Kahnawake and Antigua.

St. John’s, Antigua and Barbuda

All3Media acquires Optomen Television, producer of The F Word

Optomen, one of the UK’s top factual TV producers, has been acquired by independent television production group, All3Media.

Optomen’s joint venture with superchef Gordon Ramsay, One Potato Two Potato, also joins All3Media as does Optomen’s New York based company Optomen Productions Inc. All three companies will be wholly owned by All3Media.

Over more than a decade, Optomen has been responsible for launching the TV careers of household names including Clarissa Dickson Wright and Jennifer Paterson (Two Fat Ladies), Jamie Oliver (The Naked Chef), Gordon Ramsay (Gordon Ramsay’s Kitchen Nightmares) and Mary Portas (Mary Queen of Shops). Other recent hits include Heston’s Feast, Great British Menu and Market Kitchen as well as Police, Camera, Action! which has been running for 15 years on ITV. These series are distributed globally by Optomen International.

The sale of One Potato Two Potato after two years of trading is a coup for Gordon Ramsay, who in recent years has taken a keen interest in the business of television in addition to fronting an unprecedented five network TV series on both sides of the Atlantic. These include the upcoming Gordon Ramsay’s Best Restaurant on Channel 4 in the UK and Optomen’s original format, Kitchen Nightmares, alongside Hell’s Kitchen and Masterchef for Fox in the US.

Since its launch in 2002, Manhattan based Optomen Productions Inc has also produced a wide-range of factual programming for U.S. networks. The company has enjoyed continued growth and is currently in production on shows for Animal Planet, Discovery, Travel Channel and Food Network. Recent hits include Worst Cooks in America and Monsters Inside Me.

Pat Llewellyn, Managing Director of Optomen said: “The television landscape has changed dramatically and now feels like the right time to benefit from the scale and experience of All3Media. The support they’ll give us on the business side will allow us to spend more time doing what we love most, working with the best talent to make fantastic programmes that people want to watch.”

Gordon Ramsay joined her in saying: “I’m very happy to be joining All3Media and look forward to growing One Potato Two Potato in the UK and in America. Twenty years of working in kitchens has taught me that success is always a team effort, and with the help of the team at All3Media I’m confident we can take things to the next level and soon reach three potato, four potato and more.”

Steve Morrison, Chief Executive of All3Media said: “Pat Llewellyn and her team have done a wonderful job with Optomen producing long running, award winning and genre defining TV series one after another. They are a jewel in the UK’s TV crown and have a distinguished record in discovering new on screen talent and developing shows that get the best out of that talent. And with One Potato Two Potato they have created a brilliant vehicle to make the most out of the unstoppable force of nature that is Gordon Ramsay. We look forward to helping Optomen and One Potato Two Potato grow in Britain, America and around the world. We welcome them to the All3Media family.”

UK, London & USA, New York, NY

Endemol acquires Authentic Entertainment

Endemol has acquired a majority share of Authentic Entertainment. Authentic Entertainment was founded in 2000 by Lauren Lexton and Tom Rogan. Authentic’s credits include Ace of Cakes, Flipping Out!, My First Home, The Best Thing I Ever Ate and Toddlers and Tiaras. The company has also produced numerous award-winning specials, including The 750 Pound Man, My Husband’s Three Wives, Help I’m a Hoarder! and Incredibly Small: Kenadie’s Story.

“We are proud to become a part of one of the world’s most creative and successful content producers. This deal reinforces our position in the US while also giving us the global leverage that comes with belonging to the Endemol network.” Said Lauren Lexton.  Tom Rogan added, “We are very much looking forward to working with the Endemol Group’s extremely talented teams, both in the US and internationally, to build on the success we’ve achieved over the last ten years.”

Ynon Kreiz, Chairman and CEO of Endemol Group comments: “This acquisition further strengthens our presence in North America and represents another significant addition to our global network. The agreement with Authentic Entertainment in the USA is in line with Endemol’s global growth strategy of combining organic growth and expansion through acquisitions. Authentic’s great portfolio of hit shows and strong creative track record will also significantly contribute to our plans for further growth in the US cable space.”

The transaction with Authentic marks a further step in Endemol’s growth, which has seen the company conclude numerous acquisitions over the last 18 months. This has included Australia’s largest drama producer, Southern Star; leading German drama producers Wiedemann & Berg Television, led by the producers behind the Oscar winning film, ‘The Lives of Others’; Weit Media in Russia, led by one of Russia’s most successful producers and already commissioned to produce 16 local scripted projects in 2010; and three of the UK’s most successful independent production companies, Tiger Aspect, Darlow Smithson and Tigress.

Headquartered in Los Angeles, Endemol North America is one of the USA’s largest independent producers with a portfolio of hit programming including Wipeout, Extreme Makeover: Home Edition, Big Brother, Jerseylicious and Dating in the Dark. Endemol’s companies in the USA also includes  majority  shares in leading drama and entertainment producer Original Media (Miami Ink, LA Ink, The Rachel Zoe Project, Storm Chasers) and non-scripted entertainment specialists 51 Minds (Ochocinco: The Ultimate Catch, Money Hungry, Rock of Love, Brandy & Ray Jay: A Family Business). Endemol NA also incorporates leading non-fiction, reality and documentary producer True Entertainment (The Real Housewives of Atlanta, A Baby Story, Whose Wedding Is It Anyway), headquartered in New York.

CAA represents Authentic Entertainment and Evolution Media Capital advised Authentic Entertainment on the transaction.

USA, Los Angeles, CA

ghg acquires Geoff Howe Marketing Communications

WPP’s wholly-owned operating company, ghg, the global healthcare communications network, has acquired 100% of the capital stock of Geoff Howe Holdings, which owns 100% of the capital stock of Geoff Howe Marketing Communications, a US-based agency specialising in the marketing of animal health, diet and nutrition products. In addition, ghg will acquire the European client account of Hills Pet Nutrition, Inc and certain associated assets from Geoff Howe’s UK and Prague-based operations.

Headquartered in Kansas City, Missouri, Geoff Howe employs 48 people in the US and has two European offices in London and Prague. Clients include Bayer Healthcare, Boehringer Ingelheim, Colgate-Palmolive and Hill’s Pet Nutrition.

The consolidated unaudited revenues of GHH and GHMC for the year ended 31 March 2010 were US$ 6.7 million, with gross assets at the same date of US$ 4.1 million.

USA, Kansas City, MO

Federated Media acquires technology suite from TextDigger

Federated Media Publishing has acquired a platform for semantic and linguistic profiling of web-based content from TextDigger, a San Jose-based semantic search startup.

“FM’s home-grown technology platform is largely an untold story”.“We’re proud to place TextDigger’s semantic profiling technology in FM’s hands,” said Tim Musgrove, founder and CEO of TextDigger. “I’ve followed FM’s growth over the last few years and admire the company’s work. They have amassed a great team and a solid technology platform. I’m happy that our IP and our people will be integrated into such a wonderful company. This is a great strategic fit for all sides involved.”

TextDigger’s technology complements FM’s platform with a robust set of semantic solutions for content tagging, filtering and clustering, as well as related tools that simultaneously enhance the user experience, ad targeting, and semantic search engine optimization for a site or network of sites. The addition of TextDigger’s technology will bolster FM’s custom publishing and sponsorship capabilities for brand advertisers.

The acquisition is one major piece of FM’s ambitious technology plans. The company recently hired Chief Product Officer, Amy Yeh, to head up a growing technology team and platform roadmap. Tim Musgrove, TextDigger’s founder, will join FM as Chief Scientist, while retaining an affiliation with TextDigger as their Senior Research Fellow. Also joining FM will be Robin Hiroko Walsh, VP Engineering, Peter Ridge, Sr. Director of Product Management, and Jim Hull, Lead Software Engineer.

TextDigger will continue its search business, with Bob Perreault, the company’s Chief Business Development Officer, moving into the role of CEO. All of TextDigger’s customers will continue to be supported by either FM or TextDigger, depending on their type of project or service.

USA, San Francisco, CA